Cosmetology Eventos en Brazil

Beauty Summit 360

Beauty Summit 360: Brazil’s Leading Congress for Aesthetic Health and Professional Excellence

In the ever-evolving world of aesthetic health and beauty, staying ahead of the curve is essential for professionals who want to thrive. This is exactly what Beauty Summit 360 offers—a comprehensive, forward-looking congress designed to empower beauty practitioners, clinic owners, and entrepreneurs in Brazil and beyond.

Far more than a typical industry conference, Beauty Summit 360 stands out as an immersive learning and networking experience that places equal emphasis on professional development, innovation, and business strategy. With an agenda packed with cutting-edge insights, mentorship opportunities, and access to exclusive tools, it is a must-attend event for anyone serious about success in the beauty and aesthetic industry.

A Platform Designed for the Modern Beauty Professional

Set in the dynamic Brazilian market, which is among the largest and most influential in the global beauty industry, Beauty Summit 360 serves as a hub for knowledge exchange and strategic growth. The event brings together an impressive lineup of experts, mentors, business coaches, and thought leaders in aesthetic health, offering participants a 360-degree view of what it takes to lead in today’s competitive environment.

Attendees of the summit can expect:

In-depth sessions on market trends and client behavior

Workshops focusing on digital marketing and client acquisition

Panel discussions led by experts in dermatology, esthetics, and business management

Networking opportunities with top-tier professionals and suppliers

From clinic operations to branding, every topic is addressed with practical takeaways that can be implemented immediately.

Unpacking the Core Benefits of Attending Beauty Summit 360

The value of this summit lies in its holistic approach. It doesn't just focus on treatments or beauty procedures—it explores how to build, manage, and scale a business in the beauty and wellness sector. Beauty Summit 360 helps participants enhance both their technical knowledge and business intelligence.

Here are five compelling reasons to attend:

Industry-leading education: Learn from renowned speakers who bring real-world experience and case studies.

Mentorship opportunities: One-on-one coaching and Q&A sessions that allow you to refine your personal strategy.

Exclusive resources: Gain access to tools and materials not available elsewhere, including marketing templates and growth frameworks.

Hands-on learning: Participate in practical workshops and live demonstrations.

Unmatched networking: Build relationships that could lead to future collaborations, partnerships, or client referrals.

Topics That Matter: From Skin to Strategy

The summit’s content spans a broad spectrum of subjects that are essential for modern beauty professionals. Whether you’re a dermatologist, esthetician, cosmetologist, or business owner, there’s content tailored for you. The beauty industry today is not just about appearance—it’s about well-being, sustainability, and intelligent entrepreneurship.

Key themes explored at Beauty Summit 360 include:

Advances in non-invasive treatments and skincare

How to structure profitable service menus

Marketing strategies tailored for social media platforms

Trends in aesthetic health and consumer behavior

Client loyalty and reputation management

Event Highlights

One of the most anticipated features of the summit is its lecture series, where global and local experts share firsthand insights. Another major draw is the mentorship program, which pairs attendees with seasoned professionals who offer guidance on specific career or business challenges. The ability to engage in roundtable discussions also allows participants to exchange ideas and troubleshoot real-time business issues in a collaborative environment.

Additional offerings include:

Access to downloadable tools and guides

Interactive exhibitor spaces showcasing the latest in beauty tech

On-site consultation booths for personalized advice

These features ensure that every attendee leaves with actionable knowledge and valuable contacts.

Who Should Attend?

Beauty Summit 360 is curated for a broad audience within the aesthetic health and wellness industry. If you're looking to deepen your understanding of emerging trends or improve your business model, this event is for you.

The summit is ideal for:

Beauty clinic owners and managers

Dermatologists and estheticians

Cosmetology professionals and makeup artists

Beauty product developers and brand managers

Social media influencers in the wellness niche

Students and newcomers looking to enter the field

By welcoming both seasoned professionals and ambitious newcomers, Beauty Summit 360 creates a rich environment for learning, mentorship, and growth.

The Brazilian Advantage: Why the Summit Matters Now

Brazil is one of the world’s most promising beauty markets, consistently ranking among the top in consumption of skincare, haircare, and aesthetic treatments. The country’s population is highly engaged in personal wellness and appearance, making it a fertile ground for innovation and investment.

Hosting Beauty Summit 360 in Brazil is more than symbolic—it is strategic. The event is well-positioned to tap into both regional demand and global relevance, attracting attendees from across Latin America and setting the tone for what’s next in the international beauty landscape.

Beauty Summit 360 Is More Than an Event—It’s a Movement

As the beauty and wellness sectors evolve to include a stronger focus on mental well-being, inclusivity, and technological innovation, there is a growing need for events that do more than display products—they must empower people. Beauty Summit 360 does just that.

With its integrated approach to aesthetics, business, and education, the summit offers a rare opportunity to transform your practice and career trajectory in just a few days. It bridges the gap between inspiration and action, making it a cornerstone event for anyone aiming to lead in the beauty industry.

NATURALTECH

NATURALTECH São Paulo: Latin America's Landmark Event for Organic, Natural, and Sustainable Innovation

Every year, São Paulo becomes the epicenter of natural innovation and sustainability as it hosts NATURALTECH, the most prominent fair for organic and natural products in Brazil and all of Latin America. As the name suggests—Natural Technology—this event merges ancient wisdom with cutting-edge solutions, reflecting a growing demand for sustainable, ethical, and health-driven choices across various industries.

Organized by Francal Feiras Empreendimentos LTDA, NATURALTECH is more than just a trade fair; it's a convergence point for professionals, brands, and consumers who are united by a shared commitment to holistic living and environmental consciousness. Held at the Anhembi Exhibition Center in São Paulo, the event transforms the venue into a dynamic ecosystem of green innovation, cross-industry collaboration, and transformative ideas.

A Gateway to the Latin American Organic and Natural Market

As the largest and most comprehensive event of its kind in Latin America, NATURALTECH plays a crucial role in elevating the organic and sustainable industries in the region. The fair welcomes exhibitors from around the globe and offers an ideal gateway for entering the growing Brazilian and broader South American markets.

In particular, Brazil’s leadership in organic agriculture, combined with São Paulo’s status as an economic powerhouse, provides a fertile ground for business networking and trade opportunities. Whether attendees are launching a new product line, exploring distribution channels, or seeking investment in natural technologies, the fair offers unmatched value.

Core Themes and Sectors Represented at NATURALTECH

The scope of the event is intentionally wide, reflecting the interconnected nature of wellness, sustainability, and innovation. NATURALTECH is structured to include several key sectors:

   Organic and functional foods

   Natural and holistic health products

   Vegetarian and vegan alternatives

   Natural cosmetics and personal care

   Ecological services and clean technologies

   Probiotics and nutritional supplements

   Holistic therapies and alternative medicine

These themes are not isolated; rather, they are woven into a cohesive experience that allows visitors to explore how different aspects of health, nutrition, and sustainability interact in real life.

Exhibitors and Visitors: A Rich Cross-Sector Mix

One of the event’s key strengths lies in its diverse mix of exhibitors and visitors. This makes NATURALTECH not just a showcase but a vibrant marketplace and think tank for ideas, products, and collaborations.

The main exhibitor groups include:

   Organic and natural food producers

   Cosmetic and wellness brands

   Health tech companies and eco-tech innovators

   Agricultural cooperatives and farms

   Suppliers of packaging, ingredients, and ecological services

The audience is equally diverse, comprising:

   Retailers and wholesalers

   Distributors and import-export professionals

   Health practitioners and holistic therapists

   Restaurateurs and food service professionals

   End consumers interested in wellness lifestyles

This rich ecosystem enables B2B, B2C, and B2G (business-to-government) interactions, making NATURALTECH a uniquely multifaceted platform for connection and expansion.

Notable Features: Naturaltech Award and Educational Programs

To honor innovation and highlight exemplary contributions to the organic industry, the fair hosts the prestigious Naturaltech Award. This accolade is given in categories such as:

   Organic Food & Beverages

   Natural Supplements & Probiotics

   Sustainable Packaging & Practices

   Holistic Health Innovations

These awards underscore the fair’s dedication to promoting not just commerce but creativity and responsible development.

In addition to exhibitions, NATURALTECH offers a robust schedule of:

   Seminars and panels on market trends, certifications, and legislation

   Workshops on food preparation, sustainable farming, and self-care

   Live demonstrations of beauty rituals, therapeutic practices, and eco-friendly tools

   Interactive booths where attendees can engage directly with new products and technologies

This mix of activities transforms the event into a living classroom, fostering both consumer education and professional development.

Brazil’s Organic Identity: A Perfect Match for NATURALTECH

Brazil is internationally recognized for its agricultural resources, biodiversity, and rising commitment to sustainable development. NATURALTECH is deeply embedded in this context, serving as both a reflection of national values and a vehicle for growth.
Brazil’s organic leadership is evident in:

   The growing number of certified organic farms

   A legislative framework supportive of clean agriculture

   National campaigns promoting vegetarianism and plant-based diets

   Increased urban interest in eco-living and sustainable products

The fair supports and amplifies these trends, providing a centralized platform for stakeholders to share strategies, success stories, and technological breakthroughs. For foreign companies, participating in NATURALTECH offers valuable insight into regional consumer behavior and regulatory landscapes.

Why NATURALTECH Matters for the Future of Sustainability

As global concerns mount regarding climate change, food security, and public health, events like NATURALTECH play a pivotal role in shaping new standards for how products are sourced, manufactured, marketed, and consumed. The fair does not isolate the natural sector; it integrates it into mainstream commercial conversations, thus accelerating the adoption of green practices in the wider economy.
Attending or exhibiting at NATURALTECH provides:

   Access to one of the most vibrant organic markets in the world

   Opportunities to forge strategic partnerships with Latin American stakeholders

   Exposure to cutting-edge wellness innovations

   Education on holistic approaches to health and sustainability

   Direct interaction with both B2B and end consumers

   Insight into global trends localized for Brazilian and South American contexts

The fair sets the stage for year-round engagement, often influencing retail trends, product development, and media coverage across the continent.

A Living Laboratory for Natural Innovation

More than a showcase, NATURALTECH São Paulo is a movement—a convergence of commerce, consciousness, and community. It reflects the urgent demand for transparency, ethics, and ecological responsibility in every product and service we consume. With its global perspective grounded in regional strength, NATURALTECH offers unmatched opportunities for business growth, personal development, and planet-friendly transformation.

Whether you're a health-conscious consumer, a visionary entrepreneur, or a global distributor looking to tap into Latin America’s wellness boom, NATURALTECH is a must-attend event that will both inform and inspire.

Beauty Fair

The Beauty Fair Brazil: Latin America’s Premier Platform for the Beauty Industry

In the dynamic world of beauty, where innovation meets artistry and business meets culture, one event continues to define the pulse of the industry in the Americas: The Beauty Fair Brazil. Held annually in São Paulo, this trade event has become one of the most influential gatherings for beauty professionals, entrepreneurs, and global brands looking to expand their presence in Latin America’s thriving market.

More than a traditional trade show, the Beauty Fair acts as a comprehensive platform for networking, business generation, professional education, and product innovation. It brings together the full spectrum of the beauty industry—from hairstylists, estheticians, and barbers to distributors, salon owners, product manufacturers, and influencers.

Where Business, Beauty, and Innovation Meet

Brazil is one of the largest and most dynamic beauty markets in the world. With its strong consumer base, diverse demographics, and ever-evolving trends, it provides fertile ground for both established players and emerging brands. The Beauty Fair taps directly into this energy, offering a strategically curated space for discovery, connection, and commerce.

Key features of the Beauty Fair include:

Presence of top national and international beauty brands;

Dedicated pavilions for haircare, skincare, nails, aesthetics, and barbershop trends;

Product launches, technology showcases, and hands-on demos;

Live presentations by celebrity stylists and industry leaders;

Networking areas for B2B meetings and trade partnerships.

For professionals and businesses looking to stay ahead of the curve, The Beauty Fair is the go-to event for market insights and future-focused strategies.

An Immersive Professional Development Experience

The Beauty Fair is not only a business expo—it is also a center of education and inspiration for the beauty industry. Thousands of professionals attend each year not just to shop and network, but to learn from the best minds and hands in the field.

Educational opportunities include:

Masterclasses in cutting-edge hair styling and coloring techniques;

Aesthetic medicine and skin science sessions for dermatologists and estheticians;

Specialized courses for barbers, nail technicians, and makeup artists;

Seminars on salon management, customer service, and branding;

Talks on entrepreneurship, sustainability, and digital transformation.

This comprehensive learning ecosystem positions the Beauty Fair as a career accelerator for beauty professionals at all levels.

Global Brands, Local Connections

As a gateway to Brazil and the greater Latin American region, the Beauty Fair provides unmatched access to local buyers, distributors, and influencers. Exporters and international brands looking to break into this complex but high-potential market use the event as a launchpad.

Business development highlights:

Opportunities to connect with Brazilian distributors and salon chains;

One-on-one meetings with decision-makers and retail buyers;

Presentations on market entry strategies and regulatory guidance;

Access to purchasing professionals from across Latin America;

Exposure through strategic media and influencer partnerships.

This B2B focus ensures that The Beauty Fair isn’t just about visibility—it’s about building concrete business relationships that drive real results.

The Energy of Live Beauty: Product Demos, Trends, and Inspiration

Visitors to the Beauty Fair experience an electric atmosphere of creativity, innovation, and inspiration. With stages set for live demos, competitions, and interactive workshops, the event becomes a celebration of beauty in all its forms.

Expect to see:

Product launches from leading global and local brands;

Makeup and hair shows featuring celebrity artists;

Live aesthetic procedures and device demonstrations;

Trend forecasts in color, styling, and salon technology;

Influencer activations and digital beauty showcases.

This high-energy environment allows professionals to engage directly with products, learn new techniques, and be inspired by the artistry of beauty.

A Transformative Experience for All in the Beauty Sector

What sets the Beauty Fair apart is its inclusive vision. It’s not just for big brands or top stylists—it’s for anyone connected to the beauty industry. Whether you're a small salon owner in a rural town, a global brand manager, or an independent nail artist, the Beauty Fair offers something valuable:

Exposure to industry-leading innovation and trends;

A space to connect with like-minded professionals;

A platform to launch products, services, or personal brands;

A chance to learn, grow, and feel part of a powerful professional community.

Live the Beauty Fair Experience in Brazil

As Brazil cements its status as a global beauty powerhouse, The Beauty Fair continues to be the essential event that brings together professionals, brands, trends, and opportunities in one extraordinary space. It’s where beauty meets business, and where careers, partnerships, and new visions for the industry are born.

Come live this experience. Discover exclusive launches. Be inspired by the best in the industry. And take part in shaping the future of beauty in Brazil and beyond—only at The Beauty Fair.

In-Cosmetics Latin America

In-cosmetics Latin America: Where Innovation Meets Sustainability in Personal Care

The personal care industry is built on constant innovation, creativity, and scientific advancement. In this ever-evolving landscape, in-cosmetics Latin America stands out as a key event that brings together the region’s brightest minds and most innovative suppliers to showcase breakthroughs, explore new ingredients, and drive future trends. As the premier event for the personal care ingredients sector in Latin America, it’s not just a trade show—it’s an essential hub for collaboration, education, and growth.

Held annually, in-cosmetics Latin America draws personal care creators, ingredient suppliers, formulators, researchers, and business leaders from across the continent and beyond. Whether you’re looking to discover cutting-edge trends, launch new products, or network with key stakeholders, the event delivers unmatched value and insight.

A Global Stage for Regional Innovation

As Latin America’s leading personal care ingredients event, in-cosmetics Latin America offers a rare combination of global expertise and regional relevance. It serves as a catalyst for scientific innovation and business development, empowering local creators and international companies alike to push the boundaries of beauty and wellness.

What Sets the Event Apart?

Attendees benefit from a highly focused, industry-specific environment that promotes meaningful engagement. Some of the standout features of in-cosmetics Latin America include:

Showcasing ingredient innovations from the world’s leading suppliers.

Providing high-quality education on trends, science, and formulations.

Hosting product demonstrations and technical workshops.

Emphasizing sustainability across all aspects of the event.

Facilitating targeted networking within the Latin American personal care community.

These elements make the event invaluable not only for established businesses but also for indie brands and start-ups that want to stay ahead in a competitive industry.

A Platform for Education and Scientific Exchange

One of the most celebrated aspects of in-cosmetics Latin America is its robust education program, which features presentations by industry experts, live demonstrations, and trend briefings. This commitment to knowledge-sharing positions the event as more than a showcase—it’s a classroom for the future of beauty.

Topics Covered in the Educational Program

Attendees can expect insights into:

Advances in cosmetic science and formulation techniques.

Trends in natural and organic ingredients.

Sustainable sourcing and green chemistry.

Regulatory challenges and compliance across Latin America.

Consumer behavior and market dynamics in the region.

These sessions allow participants to gain both technical knowledge and market foresight, helping them make better-informed decisions in their product development journeys.

Connecting the Industry: Powerful Networking Opportunities

Networking is a core element of in-cosmetics Latin America. The event is carefully curated to facilitate professional connections that matter. Whether you're a formulator seeking a new emulsifier or a supplier launching a breakthrough botanical extract, the expo floor and dedicated meeting zones offer the perfect setting to start conversations and build partnerships.

Networking Formats Include:

One-on-one meetings with suppliers and R&D experts.

Brand-to-brand collaborations for product development.

Roundtables and discussion forums with thought leaders.

Informal mixers and receptions after sessions.

This kind of interaction fosters innovation, encourages collaboration, and helps companies navigate the increasingly complex beauty ingredient supply chain.

Spotlight on Ingredient Innovation and Product Launches

The heart of the event lies in its Ingredient Innovation Zone, where new product launches take center stage. This space offers attendees the chance to explore emerging ingredients, see live demos, and ask in-depth questions about formulations, sourcing, and application.

Product Demonstration Areas Focus On:

Functional ingredients like emulsifiers, surfactants, and polymers.

Active ingredients targeting anti-aging, hydration, and pigmentation.

Sensory innovations including fragrances and textures.

Eco-friendly alternatives and biodegradable formulations.

By attending these demonstrations, formulators can witness firsthand how novel ingredients behave in real-world formulations—a valuable step before investing in development.

Sustainability as a Central Theme

In-cosmetics Latin America doesn’t just highlight the latest trends—it actively shapes them. Sustainability has become a core focus of the event, reflecting the broader shift within the industry toward environmentally responsible practices.

Sustainability Initiatives at the Event

Promotion of eco-conscious brands and ingredient suppliers.

Educational content focused on green chemistry and ethical sourcing.

Spotlight on sustainable packaging solutions.

Discussions on carbon footprint, water conservation, and waste reduction.

This focus ensures that attendees leave the event not only inspired but also equipped to make sustainability a cornerstone of their business strategies.

Who Should Attend in-cosmetics Latin America?

The event is designed to cater to a diverse audience involved in the personal care ingredients supply chain. Whether you’re exploring new partnerships or looking to future-proof your formulations, in-cosmetics Latin America provides the right environment.

Attendees Include:

Formulators and R&D specialists looking for functional and active ingredients.

Brand owners and marketers scouting for new concepts and sensory elements.

Procurement managers seeking reliable, innovative suppliers.

Lab equipment providers introducing automation and testing tools.

Regulatory consultants offering compliance solutions for local markets.

Each of these professionals finds a unique value proposition at the event, thanks to the carefully curated content and exhibitor mix.

The Bigger Picture: Why This Event Matters

In an industry where product development cycles are accelerating and consumer demands are shifting rapidly, events like in-cosmetics Latin America provide an essential pause for learning, connection, and strategic planning. With its clear focus on education, innovation, and sustainability, the event helps shape the direction of the personal care market in Latin America and beyond.

By offering a platform where suppliers and creators can come together, explore solutions, and push boundaries, in-cosmetics Latin America plays a critical role in the development of safe, effective, and forward-thinking personal care products.

Sustainable Cosmetics Summit Brazil

Sustainable Cosmetics Summit Brazil: Driving the Future of Green Beauty in Latin America

The global cosmetics industry is entering a pivotal era—one defined not only by innovation and consumer demand but also by environmental and ethical responsibility. As sustainability becomes a cornerstone of modern beauty, the Sustainable Cosmetics Summit in Brazil stands at the forefront of this transformation in Latin America.

This summit is more than a conference. It’s a dedicated platform designed to empower brands, formulators, raw material suppliers, and retailers to make environmentally and socially responsible choices. With a unique focus on the challenges and opportunities specific to the Latin American market, the event gathers thought leaders and decision-makers who are committed to building a greener, more transparent beauty industry.

Dedicated Forum for Sustainable Development in Cosmetics

Hosted in one of the world’s most biodiverse regions, the Sustainable Cosmetics Summit Brazil reflects a growing urgency to reconcile economic growth with ecological responsibility. The summit provides a stage for stakeholders across the supply chain to explore sustainable development strategies that are both innovative and practical.

This year’s key themes include:

Circular beauty: Designing packaging and production systems that minimize waste;

Green ingredients: Sourcing renewable, plant-based alternatives for formulations;

Biodiversity conservation: Protecting ecosystems while utilizing regional biodiversity responsibly;

Ethical sourcing: Ensuring fair trade, traceability, and transparency in raw materials;

Natural and organic cosmetics: Understanding consumer demand, certification schemes, and formulation challenges.

These themes reflect the priorities of a region that is rich in natural resources but vulnerable to environmental exploitation and regulatory complexity.

Who Attends: A Regional and Global Green Beauty Network

The Sustainable Cosmetics Summit in Brazil brings together a curated audience of professionals from both local and international markets. Attendees represent a wide cross-section of the beauty industry—unified by their commitment to sustainability and responsible innovation.

Attendee profile includes:

Cosmetic brand managers and product developers;

Sustainability officers and CSR professionals;

Ingredient suppliers and formulation experts;

Regulatory consultants and eco-certification agencies;

Retailers and distributors focused on green beauty;

NGOs, biodiversity specialists, and academics.

This blend of expertise ensures that the summit not only educates but fosters collaboration between sectors often disconnected from one another.

A Focus on Circular Beauty and Ethical Packaging

One of the most discussed themes in recent years has been circular beauty—a holistic approach to minimizing waste and maximizing reuse in the cosmetics industry. The summit places special emphasis on packaging innovation, refillable systems, and end-of-life product planning.

Key circular beauty initiatives presented at the summit:

Biodegradable and compostable packaging alternatives;

Refillable containers and closed-loop systems;

Lifecycle assessment tools for cosmetic products;

Case studies on zero-waste salons and refill bars;

Regulatory frameworks supporting circular business models.

For companies looking to future-proof their supply chains, these insights are crucial in aligning profitability with sustainability.

Latin American Biodiversity and the Role of Ethical Sourcing

With Brazil home to some of the planet’s richest biodiversity hotspots, the Sustainable Cosmetics Summit explores how the region’s natural assets can be used responsibly—and ethically—in beauty innovation. The summit tackles the complexities of ethical sourcing in biodiversity-sensitive areas, urging brands to respect local communities and protect natural ecosystems.

Speakers and sessions will address:

The socio-economic impact of ingredient harvesting;

Indigenous knowledge and community partnerships;

Transparency and traceability in supply chains;

Risks and best practices in biodiversity exploitation;

Integration of sustainability into procurement policies.

These discussions are especially relevant for brands seeking to blend authenticity, efficacy, and environmental responsibility in their product offerings.

Green Ingredients and Natural Formulation Trends

Latin America has long been a source of unique botanicals and natural remedies. The summit provides an opportunity for formulators and product developers to explore green ingredients that are safe, effective, and aligned with modern sustainability standards.

Trends discussed in the formulation sessions include:

Plant-based actives and bio-extracts from Amazonian flora;

Alternatives to synthetic preservatives and silicones;

Innovations in vegan, halal, and cruelty-free ingredients;

The rise of waterless and solid beauty products;

Clean beauty formulations aligned with consumer transparency.

In an industry where label-conscious consumers increasingly drive buying decisions, these trends signal a shift toward minimalism, purity, and function.

Industry Impact and Future Direction

The Sustainable Cosmetics Summit Brazil is not only a showcase of ideas but a catalyst for action. Its mix of educational content, panel discussions, and real-world case studies equips attendees with the tools needed to integrate sustainability into every facet of their operations—from sourcing and formulation to branding and marketing.

Participants leave with:

Practical strategies for improving sustainability performance;

Access to vetted suppliers of natural and ethical ingredients;

Insights into evolving regulations and compliance challenges;

A stronger network of like-minded partners across the industry.

By combining global insights with regional realities, the summit reinforces Brazil's position as a leader in ethical and ecological beauty innovation.

Redefining Beauty Through Responsibility

As the beauty industry faces mounting pressure to align with sustainability goals, the Sustainable Cosmetics Summit in Brazil offers a rare and necessary space for collaboration, learning, and long-term planning. By addressing critical issues like circularity, biodiversity, and ethical sourcing, the summit is helping to reshape the very definition of beauty.