Cosmetics Eventos en Brazil


FCE COSMETIQUE
Durante más de 28 años, FCE Cosmetique ha sido el modelo de innovación y colaboración en la industria cosmética de América Latina. Con una rica tradición y un legado de excelencia, esta exposición internacional de tecnología ha consolidado su posición como la principal reunión para los profesionales de la cosmética de la región. Sirve como el nexo en el que los líderes de la industria y las empresas convergen para impulsar el mercado y abrir una miríada de oportunidades comerciales.
A medida que nos acercamos a la esperada 29ª edición de FCE Cosmetique, aumentan las expectativas ante lo que promete ser el evento más monumental de la historia del mercado cosmético de América Latina. A lo largo de tres días repletos de acción, los asistentes podrán disfrutar de una amplia muestra de soluciones diseñadas para impulsar el crecimiento empresarial, dar a conocer las tendencias más vanguardistas, fomentar las innovaciones y facilitar amplias oportunidades de creación de redes entre los titanes de la industria.
Desde accesorios hasta empaques, válvulas y aerosoles, fragancias y materias primas, máquinas y equipos, subcontratación y servicios, tecnología y logística: la variedad de ofertas de FCE Cosmetique es incomparable. No se trata solo de exhibir productos, sino de sentar las bases para el futuro de los cosméticos al dar a conocer las últimas innovaciones que pronto estarán en las estanterías de las tiendas de belleza y cautivarán a los consumidores de toda la región.
La presentación de nuevos productos en la exposición es una prueba decisiva para la industria, ya que ofrece información inestimable sobre las tendencias emergentes y permite vislumbrar lo que depara el futuro para los amantes de los cosméticos. FCE Cosmetique no es solo una feria comercial; es un crisol de ideas, un caldo de cultivo para la innovación y un catalizador para la transformación de la industria.
Además, la celebración simultánea de FCE Cosmetique con la de FCE Pharma, dedicada a la industria farmacéutica, amplía aún más su importancia. Esta alineación estratégica crea un entorno sinérgico en el que los profesionales de ambos sectores pueden converger, intercambiar ideas y explorar oportunidades de colaboración, impulsando la polinización cruzada de ideas y fomentando un crecimiento holístico en todo el espectro de la salud y la belleza.
En esencia, FCE Cosmetique no es solo una exposición; es un ecosistema dinámico que impulsa el progreso, fomenta las conexiones y da forma al futuro de la industria cosmética en América Latina. Únase a nosotros para embarcarnos en este emocionante viaje de innovación, colaboración y transformación en la 29ª edición de FCE Cosmetique


NATURALTECH
NATURALTECH São Paulo: Latin America's Landmark Event for Organic, Natural, and Sustainable Innovation
Every year, São Paulo becomes the epicenter of natural innovation and sustainability as it hosts NATURALTECH, the most prominent fair for organic and natural products in Brazil and all of Latin America. As the name suggests—Natural Technology—this event merges ancient wisdom with cutting-edge solutions, reflecting a growing demand for sustainable, ethical, and health-driven choices across various industries.
Organized by Francal Feiras Empreendimentos LTDA, NATURALTECH is more than just a trade fair; it's a convergence point for professionals, brands, and consumers who are united by a shared commitment to holistic living and environmental consciousness. Held at the Anhembi Exhibition Center in São Paulo, the event transforms the venue into a dynamic ecosystem of green innovation, cross-industry collaboration, and transformative ideas.
A Gateway to the Latin American Organic and Natural Market
As the largest and most comprehensive event of its kind in Latin America, NATURALTECH plays a crucial role in elevating the organic and sustainable industries in the region. The fair welcomes exhibitors from around the globe and offers an ideal gateway for entering the growing Brazilian and broader South American markets.
In particular, Brazil’s leadership in organic agriculture, combined with São Paulo’s status as an economic powerhouse, provides a fertile ground for business networking and trade opportunities. Whether attendees are launching a new product line, exploring distribution channels, or seeking investment in natural technologies, the fair offers unmatched value.
Core Themes and Sectors Represented at NATURALTECH
The scope of the event is intentionally wide, reflecting the interconnected nature of wellness, sustainability, and innovation. NATURALTECH is structured to include several key sectors:
Organic and functional foods
Natural and holistic health products
Vegetarian and vegan alternatives
Natural cosmetics and personal care
Ecological services and clean technologies
Probiotics and nutritional supplements
Holistic therapies and alternative medicine
These themes are not isolated; rather, they are woven into a cohesive experience that allows visitors to explore how different aspects of health, nutrition, and sustainability interact in real life.
Exhibitors and Visitors: A Rich Cross-Sector Mix
One of the event’s key strengths lies in its diverse mix of exhibitors and visitors. This makes NATURALTECH not just a showcase but a vibrant marketplace and think tank for ideas, products, and collaborations.
The main exhibitor groups include:
Organic and natural food producers
Cosmetic and wellness brands
Health tech companies and eco-tech innovators
Agricultural cooperatives and farms
Suppliers of packaging, ingredients, and ecological services
The audience is equally diverse, comprising:
Retailers and wholesalers
Distributors and import-export professionals
Health practitioners and holistic therapists
Restaurateurs and food service professionals
End consumers interested in wellness lifestyles
This rich ecosystem enables B2B, B2C, and B2G (business-to-government) interactions, making NATURALTECH a uniquely multifaceted platform for connection and expansion.
Notable Features: Naturaltech Award and Educational Programs
To honor innovation and highlight exemplary contributions to the organic industry, the fair hosts the prestigious Naturaltech Award. This accolade is given in categories such as:
Organic Food & Beverages
Natural Supplements & Probiotics
Sustainable Packaging & Practices
Holistic Health Innovations
These awards underscore the fair’s dedication to promoting not just commerce but creativity and responsible development.
In addition to exhibitions, NATURALTECH offers a robust schedule of:
Seminars and panels on market trends, certifications, and legislation
Workshops on food preparation, sustainable farming, and self-care
Live demonstrations of beauty rituals, therapeutic practices, and eco-friendly tools
Interactive booths where attendees can engage directly with new products and technologies
This mix of activities transforms the event into a living classroom, fostering both consumer education and professional development.
Brazil’s Organic Identity: A Perfect Match for NATURALTECH
Brazil is internationally recognized for its agricultural resources, biodiversity, and rising commitment to sustainable development. NATURALTECH is deeply embedded in this context, serving as both a reflection of national values and a vehicle for growth.
Brazil’s organic leadership is evident in:
The growing number of certified organic farms
A legislative framework supportive of clean agriculture
National campaigns promoting vegetarianism and plant-based diets
Increased urban interest in eco-living and sustainable products
The fair supports and amplifies these trends, providing a centralized platform for stakeholders to share strategies, success stories, and technological breakthroughs. For foreign companies, participating in NATURALTECH offers valuable insight into regional consumer behavior and regulatory landscapes.
Why NATURALTECH Matters for the Future of Sustainability
As global concerns mount regarding climate change, food security, and public health, events like NATURALTECH play a pivotal role in shaping new standards for how products are sourced, manufactured, marketed, and consumed. The fair does not isolate the natural sector; it integrates it into mainstream commercial conversations, thus accelerating the adoption of green practices in the wider economy.
Attending or exhibiting at NATURALTECH provides:
Access to one of the most vibrant organic markets in the world
Opportunities to forge strategic partnerships with Latin American stakeholders
Exposure to cutting-edge wellness innovations
Education on holistic approaches to health and sustainability
Direct interaction with both B2B and end consumers
Insight into global trends localized for Brazilian and South American contexts
The fair sets the stage for year-round engagement, often influencing retail trends, product development, and media coverage across the continent.
A Living Laboratory for Natural Innovation
More than a showcase, NATURALTECH São Paulo is a movement—a convergence of commerce, consciousness, and community. It reflects the urgent demand for transparency, ethics, and ecological responsibility in every product and service we consume. With its global perspective grounded in regional strength, NATURALTECH offers unmatched opportunities for business growth, personal development, and planet-friendly transformation.
Whether you're a health-conscious consumer, a visionary entrepreneur, or a global distributor looking to tap into Latin America’s wellness boom, NATURALTECH is a must-attend event that will both inform and inspire.


PROFESSIONAL FAIR - FEIRA PROFISSIONAL DE BELEZA
La Feria Profesional de Belleza, conocida como Feira Profissional de Belleza, se erige como un evento fundamental en la industria de la belleza, que atrae a peluqueros, maquilladores, esteticistas, emprendedores y varios profesionales de la belleza a un mercado vibrante de innovación. Esta reunión anual sirve como una intersección crucial en la que estas personas se conectan no solo entre sí, sino también con las principales marcas
de cosméticos, perfumería e higiene personal.En el centro de la feria hay un escaparate de los últimos lanzamientos de productos y servicios, lo que la convierte en un destino imprescindible para cualquier persona apasionada por las tendencias de belleza. Los asistentes podrán disfrutar de una impresionante variedad de ofertas que reflejan la evolución del panorama de la belleza, desde técnicas y estilos de coloración del cabello de última generación hasta los productos de maquillaje más novedosos que prometen realzar e inspirar. El evento no gira solo en torno a la estética visual, sino que encarna la naturaleza dinámica de la industria, donde la creatividad se combina con la perspicacia empresarial
.Además de la animada exposición comercial, la feria presenta una variedad de congresos diseñados para áreas específicas del sector de la belleza. Los temas van desde la manicura hasta las prácticas estéticas, pasando por la podología e incluso las estrategias de gestión empresarial para emprendedores que buscan abrirse paso en el competitivo mercado de la belleza. Estas sesiones educativas brindan información y conocimientos invaluables, lo que permite a los profesionales mejorar sus habilidades y adaptarse a las demandas siempre cambiantes de los consumidores
.La Feira Profissional de Beleza se ha convertido en sinónimo de creación de redes y desarrollo profesional, y ofrece una plataforma en la que los líderes de la industria pueden compartir su experiencia y las tendencias emergentes. Es una celebración de la belleza en todas sus formas, que refleja la pasión y la dedicación de quienes contribuyen a este vibrante campo. A medida que los participantes se sumergen en las ofertas de la feria, no solo descubren las últimas innovaciones, sino que también establecen conexiones que pueden conducir a futuras colaboraciones y al crecimiento de sus carreras.
En última instancia, el evento sirve como testimonio de la pujante industria de la belleza, uniendo a personas que comparten un compromiso con la excelencia y la creatividad. La Feira Profissional de Beleza es más que una simple exposición; es una experiencia integral que enriquece el panorama profesional, inspira nuevas ideas y fomenta una comunidad dedicada al arte y el negocio de la belleza
.

Beauty Fair
The Beauty Fair Brazil: Latin America’s Premier Platform for the Beauty Industry
In the dynamic world of beauty, where innovation meets artistry and business meets culture, one event continues to define the pulse of the industry in the Americas: The Beauty Fair Brazil. Held annually in São Paulo, this trade event has become one of the most influential gatherings for beauty professionals, entrepreneurs, and global brands looking to expand their presence in Latin America’s thriving market.
More than a traditional trade show, the Beauty Fair acts as a comprehensive platform for networking, business generation, professional education, and product innovation. It brings together the full spectrum of the beauty industry—from hairstylists, estheticians, and barbers to distributors, salon owners, product manufacturers, and influencers.
Where Business, Beauty, and Innovation Meet
Brazil is one of the largest and most dynamic beauty markets in the world. With its strong consumer base, diverse demographics, and ever-evolving trends, it provides fertile ground for both established players and emerging brands. The Beauty Fair taps directly into this energy, offering a strategically curated space for discovery, connection, and commerce.
Key features of the Beauty Fair include:
Presence of top national and international beauty brands;
Dedicated pavilions for haircare, skincare, nails, aesthetics, and barbershop trends;
Product launches, technology showcases, and hands-on demos;
Live presentations by celebrity stylists and industry leaders;
Networking areas for B2B meetings and trade partnerships.
For professionals and businesses looking to stay ahead of the curve, The Beauty Fair is the go-to event for market insights and future-focused strategies.
An Immersive Professional Development Experience
The Beauty Fair is not only a business expo—it is also a center of education and inspiration for the beauty industry. Thousands of professionals attend each year not just to shop and network, but to learn from the best minds and hands in the field.
Educational opportunities include:
Masterclasses in cutting-edge hair styling and coloring techniques;
Aesthetic medicine and skin science sessions for dermatologists and estheticians;
Specialized courses for barbers, nail technicians, and makeup artists;
Seminars on salon management, customer service, and branding;
Talks on entrepreneurship, sustainability, and digital transformation.
This comprehensive learning ecosystem positions the Beauty Fair as a career accelerator for beauty professionals at all levels.
Global Brands, Local Connections
As a gateway to Brazil and the greater Latin American region, the Beauty Fair provides unmatched access to local buyers, distributors, and influencers. Exporters and international brands looking to break into this complex but high-potential market use the event as a launchpad.
Business development highlights:
Opportunities to connect with Brazilian distributors and salon chains;
One-on-one meetings with decision-makers and retail buyers;
Presentations on market entry strategies and regulatory guidance;
Access to purchasing professionals from across Latin America;
Exposure through strategic media and influencer partnerships.
This B2B focus ensures that The Beauty Fair isn’t just about visibility—it’s about building concrete business relationships that drive real results.
The Energy of Live Beauty: Product Demos, Trends, and Inspiration
Visitors to the Beauty Fair experience an electric atmosphere of creativity, innovation, and inspiration. With stages set for live demos, competitions, and interactive workshops, the event becomes a celebration of beauty in all its forms.
Expect to see:
Product launches from leading global and local brands;
Makeup and hair shows featuring celebrity artists;
Live aesthetic procedures and device demonstrations;
Trend forecasts in color, styling, and salon technology;
Influencer activations and digital beauty showcases.
This high-energy environment allows professionals to engage directly with products, learn new techniques, and be inspired by the artistry of beauty.
A Transformative Experience for All in the Beauty Sector
What sets the Beauty Fair apart is its inclusive vision. It’s not just for big brands or top stylists—it’s for anyone connected to the beauty industry. Whether you're a small salon owner in a rural town, a global brand manager, or an independent nail artist, the Beauty Fair offers something valuable:
Exposure to industry-leading innovation and trends;
A space to connect with like-minded professionals;
A platform to launch products, services, or personal brands;
A chance to learn, grow, and feel part of a powerful professional community.
Live the Beauty Fair Experience in Brazil
As Brazil cements its status as a global beauty powerhouse, The Beauty Fair continues to be the essential event that brings together professionals, brands, trends, and opportunities in one extraordinary space. It’s where beauty meets business, and where careers, partnerships, and new visions for the industry are born.
Come live this experience. Discover exclusive launches. Be inspired by the best in the industry. And take part in shaping the future of beauty in Brazil and beyond—only at The Beauty Fair.


In-Cosmetics Latin America
In-cosmetics Latin America: Where Innovation Meets Sustainability in Personal Care
The personal care industry is built on constant innovation, creativity, and scientific advancement. In this ever-evolving landscape, in-cosmetics Latin America stands out as a key event that brings together the region’s brightest minds and most innovative suppliers to showcase breakthroughs, explore new ingredients, and drive future trends. As the premier event for the personal care ingredients sector in Latin America, it’s not just a trade show—it’s an essential hub for collaboration, education, and growth.
Held annually, in-cosmetics Latin America draws personal care creators, ingredient suppliers, formulators, researchers, and business leaders from across the continent and beyond. Whether you’re looking to discover cutting-edge trends, launch new products, or network with key stakeholders, the event delivers unmatched value and insight.
A Global Stage for Regional Innovation
As Latin America’s leading personal care ingredients event, in-cosmetics Latin America offers a rare combination of global expertise and regional relevance. It serves as a catalyst for scientific innovation and business development, empowering local creators and international companies alike to push the boundaries of beauty and wellness.
What Sets the Event Apart?
Attendees benefit from a highly focused, industry-specific environment that promotes meaningful engagement. Some of the standout features of in-cosmetics Latin America include:
Showcasing ingredient innovations from the world’s leading suppliers.
Providing high-quality education on trends, science, and formulations.
Hosting product demonstrations and technical workshops.
Emphasizing sustainability across all aspects of the event.
Facilitating targeted networking within the Latin American personal care community.
These elements make the event invaluable not only for established businesses but also for indie brands and start-ups that want to stay ahead in a competitive industry.
A Platform for Education and Scientific Exchange
One of the most celebrated aspects of in-cosmetics Latin America is its robust education program, which features presentations by industry experts, live demonstrations, and trend briefings. This commitment to knowledge-sharing positions the event as more than a showcase—it’s a classroom for the future of beauty.
Topics Covered in the Educational Program
Attendees can expect insights into:
Advances in cosmetic science and formulation techniques.
Trends in natural and organic ingredients.
Sustainable sourcing and green chemistry.
Regulatory challenges and compliance across Latin America.
Consumer behavior and market dynamics in the region.
These sessions allow participants to gain both technical knowledge and market foresight, helping them make better-informed decisions in their product development journeys.
Connecting the Industry: Powerful Networking Opportunities
Networking is a core element of in-cosmetics Latin America. The event is carefully curated to facilitate professional connections that matter. Whether you're a formulator seeking a new emulsifier or a supplier launching a breakthrough botanical extract, the expo floor and dedicated meeting zones offer the perfect setting to start conversations and build partnerships.
Networking Formats Include:
One-on-one meetings with suppliers and R&D experts.
Brand-to-brand collaborations for product development.
Roundtables and discussion forums with thought leaders.
Informal mixers and receptions after sessions.
This kind of interaction fosters innovation, encourages collaboration, and helps companies navigate the increasingly complex beauty ingredient supply chain.
Spotlight on Ingredient Innovation and Product Launches
The heart of the event lies in its Ingredient Innovation Zone, where new product launches take center stage. This space offers attendees the chance to explore emerging ingredients, see live demos, and ask in-depth questions about formulations, sourcing, and application.
Product Demonstration Areas Focus On:
Functional ingredients like emulsifiers, surfactants, and polymers.
Active ingredients targeting anti-aging, hydration, and pigmentation.
Sensory innovations including fragrances and textures.
Eco-friendly alternatives and biodegradable formulations.
By attending these demonstrations, formulators can witness firsthand how novel ingredients behave in real-world formulations—a valuable step before investing in development.
Sustainability as a Central Theme
In-cosmetics Latin America doesn’t just highlight the latest trends—it actively shapes them. Sustainability has become a core focus of the event, reflecting the broader shift within the industry toward environmentally responsible practices.
Sustainability Initiatives at the Event
Promotion of eco-conscious brands and ingredient suppliers.
Educational content focused on green chemistry and ethical sourcing.
Spotlight on sustainable packaging solutions.
Discussions on carbon footprint, water conservation, and waste reduction.
This focus ensures that attendees leave the event not only inspired but also equipped to make sustainability a cornerstone of their business strategies.
Who Should Attend in-cosmetics Latin America?
The event is designed to cater to a diverse audience involved in the personal care ingredients supply chain. Whether you’re exploring new partnerships or looking to future-proof your formulations, in-cosmetics Latin America provides the right environment.
Attendees Include:
Formulators and R&D specialists looking for functional and active ingredients.
Brand owners and marketers scouting for new concepts and sensory elements.
Procurement managers seeking reliable, innovative suppliers.
Lab equipment providers introducing automation and testing tools.
Regulatory consultants offering compliance solutions for local markets.
Each of these professionals finds a unique value proposition at the event, thanks to the carefully curated content and exhibitor mix.
The Bigger Picture: Why This Event Matters
In an industry where product development cycles are accelerating and consumer demands are shifting rapidly, events like in-cosmetics Latin America provide an essential pause for learning, connection, and strategic planning. With its clear focus on education, innovation, and sustainability, the event helps shape the direction of the personal care market in Latin America and beyond.
By offering a platform where suppliers and creators can come together, explore solutions, and push boundaries, in-cosmetics Latin America plays a critical role in the development of safe, effective, and forward-thinking personal care products.


Sustainable Cosmetics Summit Brazil
Sustainable Cosmetics Summit Brazil: Driving the Future of Green Beauty in Latin America
The global cosmetics industry is entering a pivotal era—one defined not only by innovation and consumer demand but also by environmental and ethical responsibility. As sustainability becomes a cornerstone of modern beauty, the Sustainable Cosmetics Summit in Brazil stands at the forefront of this transformation in Latin America.
This summit is more than a conference. It’s a dedicated platform designed to empower brands, formulators, raw material suppliers, and retailers to make environmentally and socially responsible choices. With a unique focus on the challenges and opportunities specific to the Latin American market, the event gathers thought leaders and decision-makers who are committed to building a greener, more transparent beauty industry.
Dedicated Forum for Sustainable Development in Cosmetics
Hosted in one of the world’s most biodiverse regions, the Sustainable Cosmetics Summit Brazil reflects a growing urgency to reconcile economic growth with ecological responsibility. The summit provides a stage for stakeholders across the supply chain to explore sustainable development strategies that are both innovative and practical.
This year’s key themes include:
Circular beauty: Designing packaging and production systems that minimize waste;
Green ingredients: Sourcing renewable, plant-based alternatives for formulations;
Biodiversity conservation: Protecting ecosystems while utilizing regional biodiversity responsibly;
Ethical sourcing: Ensuring fair trade, traceability, and transparency in raw materials;
Natural and organic cosmetics: Understanding consumer demand, certification schemes, and formulation challenges.
These themes reflect the priorities of a region that is rich in natural resources but vulnerable to environmental exploitation and regulatory complexity.
Who Attends: A Regional and Global Green Beauty Network
The Sustainable Cosmetics Summit in Brazil brings together a curated audience of professionals from both local and international markets. Attendees represent a wide cross-section of the beauty industry—unified by their commitment to sustainability and responsible innovation.
Attendee profile includes:
Cosmetic brand managers and product developers;
Sustainability officers and CSR professionals;
Ingredient suppliers and formulation experts;
Regulatory consultants and eco-certification agencies;
Retailers and distributors focused on green beauty;
NGOs, biodiversity specialists, and academics.
This blend of expertise ensures that the summit not only educates but fosters collaboration between sectors often disconnected from one another.
A Focus on Circular Beauty and Ethical Packaging
One of the most discussed themes in recent years has been circular beauty—a holistic approach to minimizing waste and maximizing reuse in the cosmetics industry. The summit places special emphasis on packaging innovation, refillable systems, and end-of-life product planning.
Key circular beauty initiatives presented at the summit:
Biodegradable and compostable packaging alternatives;
Refillable containers and closed-loop systems;
Lifecycle assessment tools for cosmetic products;
Case studies on zero-waste salons and refill bars;
Regulatory frameworks supporting circular business models.
For companies looking to future-proof their supply chains, these insights are crucial in aligning profitability with sustainability.
Latin American Biodiversity and the Role of Ethical Sourcing
With Brazil home to some of the planet’s richest biodiversity hotspots, the Sustainable Cosmetics Summit explores how the region’s natural assets can be used responsibly—and ethically—in beauty innovation. The summit tackles the complexities of ethical sourcing in biodiversity-sensitive areas, urging brands to respect local communities and protect natural ecosystems.
Speakers and sessions will address:
The socio-economic impact of ingredient harvesting;
Indigenous knowledge and community partnerships;
Transparency and traceability in supply chains;
Risks and best practices in biodiversity exploitation;
Integration of sustainability into procurement policies.
These discussions are especially relevant for brands seeking to blend authenticity, efficacy, and environmental responsibility in their product offerings.
Green Ingredients and Natural Formulation Trends
Latin America has long been a source of unique botanicals and natural remedies. The summit provides an opportunity for formulators and product developers to explore green ingredients that are safe, effective, and aligned with modern sustainability standards.
Trends discussed in the formulation sessions include:
Plant-based actives and bio-extracts from Amazonian flora;
Alternatives to synthetic preservatives and silicones;
Innovations in vegan, halal, and cruelty-free ingredients;
The rise of waterless and solid beauty products;
Clean beauty formulations aligned with consumer transparency.
In an industry where label-conscious consumers increasingly drive buying decisions, these trends signal a shift toward minimalism, purity, and function.
Industry Impact and Future Direction
The Sustainable Cosmetics Summit Brazil is not only a showcase of ideas but a catalyst for action. Its mix of educational content, panel discussions, and real-world case studies equips attendees with the tools needed to integrate sustainability into every facet of their operations—from sourcing and formulation to branding and marketing.
Participants leave with:
Practical strategies for improving sustainability performance;
Access to vetted suppliers of natural and ethical ingredients;
Insights into evolving regulations and compliance challenges;
A stronger network of like-minded partners across the industry.
By combining global insights with regional realities, the summit reinforces Brazil's position as a leader in ethical and ecological beauty innovation.
Redefining Beauty Through Responsibility
As the beauty industry faces mounting pressure to align with sustainability goals, the Sustainable Cosmetics Summit in Brazil offers a rare and necessary space for collaboration, learning, and long-term planning. By addressing critical issues like circularity, biodiversity, and ethical sourcing, the summit is helping to reshape the very definition of beauty.