Catering & Food Services Eventos en South Korea
Seoul Bar & Spirit Show
The Seoul Bar & Spirit Show (SBSS) has quickly established itself as Korea’s premier platform for high-quality spirits and bar culture. Since its inception in 2021, the event has become the only expo in the country exclusively dedicated to the world of spirits, mixology, and professional bartending. Taking place annually at the COEX Convention and Exhibition Center in Seoul, one of the most prestigious venues in the city, SBSS offers a unique combination of business, education, and entertainment for the spirits community.
A dedicated platform for spirits and bar culture
Organized by Exporum, a company with extensive experience in managing trade fairs, SBSS serves as a focal point for industry professionals and enthusiasts alike. The expo is designed to showcase the latest trends and innovations in spirits, creating a space where producers, distributors, restaurateurs, and bar equipment suppliers can meet and collaborate. By focusing exclusively on high-quality spirits and bar culture, SBSS differentiates itself from broader food and beverage exhibitions in Korea and the region.
Visitors to the expo can explore a diverse selection of beverages, including:
Whisky, cognac, rum, gin, vodka, and tequila
Liqueurs and cocktail mixes
Beer, wine, and traditional Korean spirits
Additionally, the expo features gourmet foods, household appliances, and specialized bar equipment, offering attendees a holistic view of the modern bar and hospitality landscape.
Networking, knowledge exchange, and professional development
One of the core strengths of SBSS is its emphasis on professional networking and knowledge sharing. The event attracts a wide spectrum of attendees from industry experts and mixologists to bar enthusiasts providing an ideal environment for exchanging ideas and learning about emerging trends. Panel discussions, workshops, and live demonstrations allow visitors to gain practical insights and discover innovative approaches to spirits production, service, and cocktail creation.
A particularly notable feature is the WORLD COCKTAIL BATTLE, a competition that highlights creativity and technical skill among bartenders. Participants showcase their talents with innovative cocktail creations, offering inspiration and entertainment while emphasizing the artistry and precision required in professional bartending.
Exhibitor diversity and opportunities
The exhibitors at SBSS represent the full spectrum of the spirits and bar industry. They include:
Spirit producers and distributors
Bar and restaurant operators
Suppliers of bar equipment and accessories
While the expo is primarily designed for professional visitors, it also attracts a significant number of bar enthusiasts and spirit lovers, creating a dynamic and engaging atmosphere. This combination ensures that the event is both commercially valuable and culturally enriching, promoting both business growth and public appreciation for mixology and bar culture.
Highlighting trends in the spirits industry
SBSS reflects the ongoing evolution of the global spirits industry and Korea’s growing interest in premium beverages and bar experiences. The expo serves as a testing ground for new products and trends, whether in craft spirits, cocktail innovation, or bar service technology. For attendees, it is an opportunity to stay informed about international developments, connect with peers, and gain insights into consumer preferences and market directions.
By fostering education, creativity, and collaboration, the Seoul Bar & Spirit Show has quickly become an essential annual event for professionals and enthusiasts who share a passion for quality spirits and vibrant bar culture. It combines inspiration, business opportunity, and entertainment in one dynamic platform, positioning itself as a central hub for Korea’s growing mixology and spirits community.
SEOUL FOOD & HOTEL
The Seoul Food & Hotel exhibition stands as a prominent international trade fair for the food and hotel industry in South Korea, taking place at the KINTEX (Korea International Exhibition Center). Organized annually by Informa Markets Seoul, a global leader in event management, this fair focuses on a broad spectrum of sectors including food, beverages, hotel and restaurant services, bakery items, and food service equipment. By providing a comprehensive platform for traders, buyers, and decision-makers from across the globe, the event fosters vital business relationships and collaboration within the industry.
KINTEX, as South Korea's largest exhibition center, offers world-class infrastructure and facilities, making it an ideal venue for such a significant event. Each year, the fair attracts thousands of visitors eager to explore the latest trends and innovations shaping the food and hospitality sectors. The Seoul Food & Hotel exhibition not only showcases a vast array of products and services but also plays a crucial role in positioning Korea as a key player in the global food and hospitality landscape, highlighting the country’s commitment to excellence and expertise in these fields.
In 2022, the exhibition welcomed around 966 exhibitors and 53,541 visitors over its four-day span from June 7 to June 10. This impressive turnout underscores the fair’s importance as a gathering place for industry professionals looking to discover new opportunities and share knowledge. The event serves as a dynamic hub for learning and networking, where participants can engage in discussions about emerging trends and best practices in food and hospitality.
As the exhibition continues to grow in stature and influence, it enhances Korea's global image and solidifies its position as a significant player in the international food and hospitality markets. The Seoul Food & Hotel exhibition is not just a showcase of products; it is a celebration of the industry, bringing together diverse perspectives and innovative ideas that will shape the future of food and hospitality in South Korea and beyond.
SEOUL INTERNATIONAL CAFE SHOW
The Seoul International Cafe Show, held annually in November since its inception in 2002, has become a leading event for coffee enthusiasts, industry experts, and business professionals from around the globe. As the first event of its kind in Korea, it serves as a central hub for showcasing coffee, tea, desserts, and a wide array of products and services related to the café industry.
Organized by Exporum Inc., a company renowned for its expertise in hosting international fairs, the event takes place at the COEX Convention Center in Seoul, a modern venue equipped with advanced facilities and a convenient location that enhances the overall experience for attendees.
The Cafe Show features a diverse focus, encompassing the presentation of high-quality coffee, various types of tea, an assortment of desserts, baked goods, raw materials, and a range of machinery and equipment essential for café operations. However, the event is not limited to product exhibitions; it also serves as a vital forum for knowledge sharing and discussions within the industry. One of the standout features of the event is the World Coffee Leaders Forum, a significant side event that gathers industry leaders to address current challenges and collaboratively seek innovative solutions.
As a dynamic and indispensable gathering, the Seoul International Cafe Show offers a unique blend of business, culture, and education that is unmatched in the coffee and gastronomy sectors. Participants have the opportunity to engage in meaningful conversations, exchange ideas, and explore the latest trends shaping the industry. With its comprehensive approach to showcasing the multifaceted café landscape, the show continues to play a crucial role in the growth and evolution of the coffee industry, making it a must-attend event for anyone involved in this vibrant field.
