NATURALTECH
junio 11, 2025 - junio 14, 2025
NATURALTECH São Paulo: Latin America's Landmark Event for Organic, Natural, and Sustainable Innovation
Every year, São Paulo becomes the epicenter of natural innovation and sustainability as it hosts NATURALTECH, the most prominent fair for organic and natural products in Brazil and all of Latin America. As the name suggests—Natural Technology—this event merges ancient wisdom with cutting-edge solutions, reflecting a growing demand for sustainable, ethical, and health-driven choices across various industries.
Organized by Francal Feiras Empreendimentos LTDA, NATURALTECH is more than just a trade fair; it's a convergence point for professionals, brands, and consumers who are united by a shared commitment to holistic living and environmental consciousness. Held at the Anhembi Exhibition Center in São Paulo, the event transforms the venue into a dynamic ecosystem of green innovation, cross-industry collaboration, and transformative ideas.
A Gateway to the Latin American Organic and Natural Market
As the largest and most comprehensive event of its kind in Latin America, NATURALTECH plays a crucial role in elevating the organic and sustainable industries in the region. The fair welcomes exhibitors from around the globe and offers an ideal gateway for entering the growing Brazilian and broader South American markets.
In particular, Brazil’s leadership in organic agriculture, combined with São Paulo’s status as an economic powerhouse, provides a fertile ground for business networking and trade opportunities. Whether attendees are launching a new product line, exploring distribution channels, or seeking investment in natural technologies, the fair offers unmatched value.
Core Themes and Sectors Represented at NATURALTECH
The scope of the event is intentionally wide, reflecting the interconnected nature of wellness, sustainability, and innovation. NATURALTECH is structured to include several key sectors:
Organic and functional foods
Natural and holistic health products
Vegetarian and vegan alternatives
Natural cosmetics and personal care
Ecological services and clean technologies
Probiotics and nutritional supplements
Holistic therapies and alternative medicine
These themes are not isolated; rather, they are woven into a cohesive experience that allows visitors to explore how different aspects of health, nutrition, and sustainability interact in real life.
Exhibitors and Visitors: A Rich Cross-Sector Mix
One of the event’s key strengths lies in its diverse mix of exhibitors and visitors. This makes NATURALTECH not just a showcase but a vibrant marketplace and think tank for ideas, products, and collaborations.
The main exhibitor groups include:
Organic and natural food producers
Cosmetic and wellness brands
Health tech companies and eco-tech innovators
Agricultural cooperatives and farms
Suppliers of packaging, ingredients, and ecological services
The audience is equally diverse, comprising:
Retailers and wholesalers
Distributors and import-export professionals
Health practitioners and holistic therapists
Restaurateurs and food service professionals
End consumers interested in wellness lifestyles
This rich ecosystem enables B2B, B2C, and B2G (business-to-government) interactions, making NATURALTECH a uniquely multifaceted platform for connection and expansion.
Notable Features: Naturaltech Award and Educational Programs
To honor innovation and highlight exemplary contributions to the organic industry, the fair hosts the prestigious Naturaltech Award. This accolade is given in categories such as:
Organic Food & Beverages
Natural Supplements & Probiotics
Sustainable Packaging & Practices
Holistic Health Innovations
These awards underscore the fair’s dedication to promoting not just commerce but creativity and responsible development.
In addition to exhibitions, NATURALTECH offers a robust schedule of:
Seminars and panels on market trends, certifications, and legislation
Workshops on food preparation, sustainable farming, and self-care
Live demonstrations of beauty rituals, therapeutic practices, and eco-friendly tools
Interactive booths where attendees can engage directly with new products and technologies
This mix of activities transforms the event into a living classroom, fostering both consumer education and professional development.
Brazil’s Organic Identity: A Perfect Match for NATURALTECH
Brazil is internationally recognized for its agricultural resources, biodiversity, and rising commitment to sustainable development. NATURALTECH is deeply embedded in this context, serving as both a reflection of national values and a vehicle for growth.
Brazil’s organic leadership is evident in:
The growing number of certified organic farms
A legislative framework supportive of clean agriculture
National campaigns promoting vegetarianism and plant-based diets
Increased urban interest in eco-living and sustainable products
The fair supports and amplifies these trends, providing a centralized platform for stakeholders to share strategies, success stories, and technological breakthroughs. For foreign companies, participating in NATURALTECH offers valuable insight into regional consumer behavior and regulatory landscapes.
Why NATURALTECH Matters for the Future of Sustainability
As global concerns mount regarding climate change, food security, and public health, events like NATURALTECH play a pivotal role in shaping new standards for how products are sourced, manufactured, marketed, and consumed. The fair does not isolate the natural sector; it integrates it into mainstream commercial conversations, thus accelerating the adoption of green practices in the wider economy.
Attending or exhibiting at NATURALTECH provides:
Access to one of the most vibrant organic markets in the world
Opportunities to forge strategic partnerships with Latin American stakeholders
Exposure to cutting-edge wellness innovations
Education on holistic approaches to health and sustainability
Direct interaction with both B2B and end consumers
Insight into global trends localized for Brazilian and South American contexts
The fair sets the stage for year-round engagement, often influencing retail trends, product development, and media coverage across the continent.
A Living Laboratory for Natural Innovation
More than a showcase, NATURALTECH São Paulo is a movement—a convergence of commerce, consciousness, and community. It reflects the urgent demand for transparency, ethics, and ecological responsibility in every product and service we consume. With its global perspective grounded in regional strength, NATURALTECH offers unmatched opportunities for business growth, personal development, and planet-friendly transformation.
Whether you're a health-conscious consumer, a visionary entrepreneur, or a global distributor looking to tap into Latin America’s wellness boom, NATURALTECH is a must-attend event that will both inform and inspire.
