Food Processing & Packaging Eventos en Shenzhen
Anuga Select China
Anuga Select China, formerly known as ANUFOOD China, has grown into one of the leading international trade fairs for the food and beverage sector in Asia. Since its inception in 2014, the event has established itself as a crucial platform for producers, distributors, and industry professionals seeking to explore market trends, showcase products, and build global business connections. Each year, the fair is held at the Shenzhen World Exhibition & Convention Center, a modern and expansive venue that ranks among the largest exhibition centers worldwide, offering ample space and cutting-edge facilities for exhibitors and visitors alike.
Organized by Koelnmesse Co. Ltd. Beijing, a globally experienced trade fair organizer, Anuga Select China draws a diverse audience of food and beverage professionals. From manufacturers and importers to retailers and hospitality providers, attendees come to discover innovative products, discuss market trends, and establish partnerships that span both domestic and international markets.
Showcasing Food and Beverage Innovation
At the heart of Anuga Select China is the opportunity to explore a wide array of food and beverage products, from packaged goods and specialty ingredients to fresh produce, beverages, and culinary innovations. Exhibitors present new product lines, highlight quality standards, and demonstrate cutting-edge packaging solutions, providing visitors with insights into emerging market demands and consumer preferences.
Key areas of focus include:
International and local food products, including organic and specialty items
Innovative beverage solutions, from functional drinks to premium and craft beverages
Packaging technologies and preservation techniques
Food safety, quality control, and sustainable sourcing practices
These segments allow visitors to gain a comprehensive view of the industry, from production and logistics to retail and consumer engagement.
Facilitating Knowledge Exchange and Networking
Anuga Select China is not only a showcase for products but also a hub for professional knowledge exchange. Exhibitors and visitors participate in seminars, workshops, and presentations covering topics such as market trends, regulatory compliance, brand building, and international trade strategies. These sessions provide valuable insights for both local companies seeking to expand globally and foreign enterprises aiming to navigate the Chinese market.
Networking is a central element of the fair. Attendees have the opportunity to engage directly with suppliers, distributors, and industry experts, facilitating business negotiations, joint ventures, and strategic collaborations. The diverse international presence ensures that the event is a meeting point for cross-cultural exchange and the development of long-term business relationships.
Strategic Importance of the Chinese Market
China’s food and beverage sector is one of the fastest-growing markets in the world, making Anuga Select China a vital platform for industry players. The fair offers a unique opportunity for foreign companies to understand local consumer preferences, comply with regulatory standards, and position their brands effectively within a highly competitive environment. Simultaneously, domestic producers gain exposure to international best practices, innovative technologies, and potential export partners, strengthening their global competitiveness.
A Comprehensive Trade Fair Experience
The scale and modern infrastructure of the Shenzhen World Exhibition & Convention Center enhance the overall visitor experience. Spacious exhibition halls, advanced logistics, and excellent accessibility ensure that participants can navigate the fair efficiently while engaging with a wide variety of exhibitors. Beyond the exhibition, the event often includes culinary demonstrations, product tastings, and interactive displays that allow attendees to experience innovations first-hand.
By combining product showcases, professional development, and networking opportunities, Anuga Select China serves as a comprehensive trade platform for the food and beverage industry. Its strategic focus on innovation, international collaboration, and market insights makes it indispensable for companies looking to strengthen their position in one of the world’s most dynamic markets.
In conclusion, Anuga Select China stands out as a premier international trade fair where innovation meets business opportunity. With its robust program, global participation, and strategic location in Shenzhen, the event continues to shape the future of the food and beverage industry in China and beyond, fostering growth, collaboration, and sustainable market development.
SIGEP China
SIGEP China, the exclusive Asian edition of the legendary SIGEP Rimini trade fair, has rapidly made a name for itself as one of the most prestigious professional events in the world of artisanal sweets. Introduced in 2023, the fair takes place annually at the ultra-modern Shenzhen World Exhibition & Convention Center, one of the largest and most technologically advanced venues in all of Asia. Its arrival has marked a significant milestone, bringing decades of Italian expertise into the heart of the Asian market. Organized by Koelnmesse (Beijing) Co., Ltd. in cooperation with the Italian Exhibition Group China, the event reflects both global craftsmanship and regional innovation. It preserves the spirit of the original SIGEP Rimini known worldwide since 1979 and adapts its concept to the rapidly evolving consumer landscape of China and neighboring countries.
As a strictly professional event, SIGEP China is designed exclusively for industry specialists. This focus ensures a concentrated environment where experts can explore cutting-edge technology, compare solutions, and connect with top-tier manufacturers. The name “SIGEP,” derived from the Italian Salone Internazionale Gelateria, Pasticceria, Panificazione Artigianali e Caffè, continues to define the identity of the event. Its roots in artisanal gelato, bakery, pastry, chocolate, and coffee remain unmistakable, even as the fair incorporates new Asian-centered trends, flavors, and business models. This blend of Italian heritage and Chinese dynamism is one of the reasons why SIGEP China has quickly become a strategic hub for professionals across the wider Asia-Pacific region.
Five Segments Representing the Best of Artisanal Gelato, Bakery, Pastry, Chocolate, and Coffee
The fair is structured around five core sectors, each presenting the latest developments across the entire value chain. The gelato area, perhaps the most iconic segment, showcases premium machines, refined ingredients, and innovative recipes crafted by master gelato makers. Here, visitors can explore the art of balancing flavors, textures, and production techniques, while discovering equipment designed to support both boutique shops and large-scale operations. The bakery segment focuses on modern ovens, dough-processing machinery, and unique baking ingredients that enhance performance, consistency, and creative potential in professional bakeries.
Within the pastry section, raw materials of exceptional quality take center stage—fine creams, cocoa products, flavor compounds, and decorative elements designed for gourmet creations. Professionals gain inspiration from advanced decorating techniques and tools used in high-end confectionery environments. Chocolate artistry forms another essential pillar of the event, drawing attention with live demonstrations that highlight molding, tempering, refinement, and flavor infusion. The chocolate displays illustrate how artisans combine creativity with technical precision to meet growing global demand for premium and specialty chocolates.
The coffee sector completes the spectrum with a rich presentation of barista tools, roasting techniques, and high-performance coffee machines. Whether the focus lies on manual brewing, fully automated systems, or specialty coffee culture, the fair offers an extensive overview that appeals to coffee professionals across cafés, roasteries, and hospitality venues.
Across these sectors, professionals typically explore:
High-performance machinery and production equipment for gelato, bakery, and pastry
Premium ingredients, raw materials, and flavor solutions
Advanced processing tools for chocolate and confectionery refinement
Innovative technologies for coffee brewing, roasting, and barista work
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A Platform for Expertise, Creativity, and Global Exchange
One of the defining strengths of SIGEP China is its ability to unite technical expertise with artistic inspiration. The event does not merely display products; it also fosters meaningful discussion about craftsmanship, consumer trends, and innovation strategies. Exhibitors and visitors engage in professional dialogue that spans topics such as efficiency in production, flavor development, equipment reliability, and the growing demand for artisanal experiences in modern retail environments. The fair encourages direct interaction between manufacturers, artisans, consultants, and distributors, creating a network of professionals who value both tradition and forward-thinking solutions.
The design of the Shenzhen World Exhibition & Convention Center enhances this experience. Its vast halls offer space for large-scale equipment demonstrations, live workshops, and detailed product presentations. Participants can fully immerse themselves in the atmosphere of collaborative exploration, gaining insights that shape their business strategies and creative directions. The location Shenzhen, a city known for innovation further reinforces the identity of the fair as a bridge between global craftsmanship and the technological prowess of Asia.
Visitors consistently highlight benefits such as:
Access to leading manufacturers and cutting-edge artisanal technologies
Exposure to international craftsmanship blended with Asian innovation
Inspiration from live demonstrations, product tastings, and expert presentations
Opportunities for networking and collaboration across multiple industry sectors
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Competitions Celebrating Excellence and Raising Standards
A particularly captivating aspect of SIGEP China is its lineup of high-level competitions. These events bring together talented artisans, rising stars, and seasoned professionals to demonstrate their skills on an international stage. They also raise the profile of the fair, providing visitors with unique insight into global craftsmanship standards, creative techniques, and emerging talent.
Among the most prestigious competitions is the Gelato World Cup (China Selection), where the country’s most talented gelato artisans vie for the opportunity to represent China in the global championship. The Juniores Pastry World Cup (China Selection) highlights the next generation of pastry chefs, encouraging innovation, artistic expression, and professional growth. The CTI Coffee Art Competition brings coffee culture to life through performances that combine technical precision, creativity, and sensory understanding. Each competition serves as a learning opportunity for attendees, offering close-up views of craftsmanship at the highest level.
These events not only create excitement but also strengthen SIGEP China’s identity as a central platform for professional development. They underline the fair’s commitment to nurturing talent, recognizing excellence, and promoting international exchange. For many visitors, these competitions are among the most memorable and inspiring elements of the entire event.
A Growing Force in the Asian Market for Artisanal Sweets and Coffee
In a relatively short time, SIGEP China has secured its position as a vital meeting point for the gelato, bakery, pastry, chocolate, and coffee industries across Asia. By combining the heritage of SIGEP Rimini with localized industry insights, the fair provides a holistic view of artisanal craftsmanship shaped by both global influences and regional preferences. Its annual rhythm allows professionals to track new developments, reinforce partnerships, and discover opportunities for growth in one of the fastest-evolving markets in the world.
For exhibitors, the fair offers unparalleled access to an audience seeking the newest technologies, ingredients, and creative ideas. For visitors, it provides a curated experience filled with knowledge, inspiration, and practical tools that support their professional journeys. As the event continues to expand, SIGEP China is poised to become not only the Asian gateway to the world of artisanal sweets but also a driving force shaping the future of these industries worldwide.
