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The 33rd China (Shenzhen) International Gifts and Home Products Fair
The Shenzhen Gifts and Home Products Fair: Asia’s Leading Platform for Consumer Innovation
Each year, Shenzhen transforms into a global hub for creativity and commercial exchange as it hosts one of Asia’s most anticipated industry gatherings—the China (Shenzhen) International Gifts and Home Products Fair. The 33rd edition, scheduled for October 20–23, 2025, will be held at the world-class Shenzhen World Exhibition & Convention Center, solidifying its reputation as a premier destination for sourcing, trendspotting, and professional networking in the consumer goods sector.
This expansive trade fair welcomes tens of thousands of industry professionals, including global buyers, wholesalers, designers, and brand managers eager to discover the latest in giftware, lifestyle products, and home essentials. It’s not just an event—it’s a marketplace where ideas take shape and business gets done.
A Wide Spectrum of Categories Showcased
Spanning several exhibition halls and attracting over 2500 exhibitors, the Shenzhen Gifts and Home Products Fair offers an impressively wide array of categories. Visitors can explore everything from functional household goods to decorative items that bring charm to any living space. One of the reasons this trade fair maintains its leading status is due to the curated nature of its product selection and the attention given to evolving lifestyle trends.
Among the product categories featured are:
Premiums and promotional gifts for corporate and retail use
Fashion jewellery and accessories reflecting the latest trends
Home décor items and creative household tools
Wellness, beauty, and personal care products
Household consumables including eco-friendly options
Kitchenware, ceramics, and modern tableware
Stationery, travel accessories, and novelty items
Each category is represented by manufacturers and suppliers from every corner of China, offering a deep and diverse selection for visitors to explore.
Why Shenzhen? The City Behind the Trade Fair's Success
Shenzhen, located in China’s booming Guangdong province, is more than just a backdrop for this prestigious event. The city itself is a dynamic business and innovation hub, often referred to as China’s Silicon Valley. It boasts excellent transport links, international infrastructure, and a fast-growing design and manufacturing base that positions it at the heart of the consumer goods supply chain.
The Shenzhen World Exhibition & Convention Center—one of the largest and most modern venues of its kind—offers state-of-the-art facilities, making it an ideal space for large-scale exhibitions. Its accessibility, layout, and technology support the fair’s scale and complexity without compromising comfort for exhibitors and visitors.
Strategic Opportunities for Buyers and Suppliers Alike
For buyers, the fair provides more than just a place to browse. It is a strategic sourcing opportunity—a rare chance to see, touch, and test thousands of products while discussing directly with manufacturers. Many businesses come prepared with purchasing targets, project briefs, or even prototype ideas. The face-to-face format facilitates quicker negotiations and better supply chain alignment.
Here are several key benefits of attending for professional buyers:
Direct communication with vetted suppliers from across China
A comprehensive view of new materials, packaging, and product trends
The ability to compare pricing and MOQs across different regions
Exposure to upcoming seasonal collections and bestsellers
The opportunity to build long-term partnerships based on trust and visibility
Exhibitors, meanwhile, benefit from connecting with international buyers, understanding emerging demand, and positioning their brand on an international stage.
Exploring New Trends in Giftware and Home Living
Each edition of the Shenzhen Gifts and Home Products Fair reflects current consumer desires, often months ahead of retail. In 2025, sustainability, personalization, and multi-functionality are expected to dominate both product development and marketing.
Sustainability is no longer a niche but a necessity. Suppliers are increasingly highlighting:
Eco-friendly packaging and biodegradable materials
Reusable and minimalist kitchenware
Products made from recycled ceramics and bamboo
Solar-powered gadgets and sustainable travel gear
At the same time, personalization continues to be a dominant trend—whether it’s custom-engraved corporate gifts, name-embroidered home textiles, or small-batch artisanal accessories.
This evolving landscape ensures that buyers not only find products but also uncover new inspiration for their own brand development or retail planning.
More Than a Trade Fair: A Hub of Learning and Discovery
The fair also features a strong supporting program that includes themed exhibitions, trend forums, and expert talks. These sessions delve into topics like digital marketing for consumer brands, cross-border eCommerce trends, product safety regulations, and packaging innovations. In a fast-moving industry, these educational opportunities help businesses stay agile and competitive.
There’s also a growing emphasis on digital integration. Exhibitors increasingly use QR codes, mobile-based catalogs, and live product demonstrations to communicate effectively with tech-savvy visitors. This seamless blend of online and offline engagement is one of the fair’s quiet strengths.
Types of Professionals Who Attend the Fair
The wide-ranging product focus means that the Shenzhen Gifts and Home Products Fair attracts professionals from across industries. While large retail buyers are a major presence, there is also a substantial turnout of independent stores, creative agencies, sourcing companies, and hospitality professionals.
Typical attendees include:
Gift shop owners and boutique retailers
Homeware brands and lifestyle concept stores
Import/export agents and sourcing teams
Hospitality and corporate procurement professionals
Licensing companies and creative merchandisers
This rich professional mix leads to productive networking and collaborative opportunities, often extending beyond immediate purchasing.
A Must-Attend Event for the Gifts and Home Products Sector
As the 33rd China (Shenzhen) International Gifts and Home Products Fair approaches, the industry’s eyes are once again turning toward this influential event. Whether you are a buyer seeking product innovation, a supplier aiming to expand market reach, or a brand manager watching for future trends, Shenzhen is the place to be this October.
In just four days, participants will access what might otherwise take months of travel and research. That’s the power of a well-curated, international trade event—and the reason this fair continues to set the standard across Asia and beyond.


FORMNEXT SOUTH CHINA
En el panorama industrial actual, en rápida evolución, las tecnologías de fabricación avanzadas no son solo una tendencia, sino una fuerza transformadora en diversos sectores de todo el mundo. Industrias como la automoción, la aeroespacial, la defensa, la odontología y la electrónica adoptan cada vez más estas tecnologías para mejorar la eficiencia, la innovación y la competitividad.
China, en particular, se ha convertido en un actor importante en la fabricación aditiva, con tasas de crecimiento impresionantes que superaron el 30% entre 2015 y 2022. Este crecimiento subraya el compromiso de China de integrar la fabricación avanzada en su estrategia industrial a largo plazo, fomentando un floreciente ecosistema de empresas nacionales a la vanguardia de esta revolución tecnológica.
Formnext + PM South China es un testimonio de este impulso, y está a punto de regresar al Centro Mundial de Exposiciones y Convenciones de Shenzhen del 28 al 30 de agosto de 2024. Este prestigioso evento es un punto de encuentro vital para las empresas chinas e internacionales de las cadenas de suministro de fabricación aditiva, pulvimetalurgia y cerámica avanzada.
En Formnext + PM South China, los asistentes podrán disfrutar de una muestra dinámica de tecnologías de vanguardia, soluciones innovadoras y conocimientos del sector. El evento brinda oportunidades incomparables para establecer contactos, intercambiar conocimientos y establecer asociaciones estratégicas, lo que permite a las empresas capitalizar las tendencias emergentes y aprovechar nuevas vías de crecimiento.
Con el telón de fondo de Shenzhen, un centro mundial de tecnología e innovación, FormNext + PM South China ofrece un escenario adecuado para que los líderes de la industria, los investigadores y los entusiastas exploren el futuro de la fabricación. Además de las exposiciones, el evento incluye sesiones interactivas, talleres y foros diseñados para dar a conocer los últimos avances y abordar los desafíos clave que configuran la trayectoria de la industria.
Mientras China sigue impulsando su agenda industrial, Formnext + PM South China se mantiene a la vanguardia de este viaje transformador. No solo celebra los logros en la fabricación aditiva y campos relacionados, sino que también fomenta la colaboración que impulsa a la industria hacia el crecimiento sostenible y la excelencia tecnológica.
Para las partes interesadas comprometidas con mantenerse a la vanguardia en el dinámico mundo de la fabricación avanzada, Formnext + PM South China es un evento al que no pueden faltar asistentes, ya que ofrece oportunidades incomparables para forjar alianzas, descubrir innovaciones y dar forma juntos al futuro de la fabricación.