Catering & Food Services Eventos en Manila
Ice Cream & Gelato Expo (ICEGEX)
ICEGEX: Scoop into the Future of Frozen Desserts at the Philippines’ Premier Ice Cream & Gelato Expo
There’s something universally joyful about ice cream. Whether served in a crunchy cone, a chilled cup, or twirled into a swirl of soft-serve, this frozen treat brings smiles across all ages, cultures, and regions. Now, for the first time, the frozen dessert industry is getting a dedicated, large-scale platform in the Philippines with the launch of ICEGEX – the Ice Cream & Gelato Expo.
Touted as the first-of-its-kind and largest frozen dessert trade and lifestyle event in the country, ICEGEX is more than just a celebration of sweet indulgence. It’s a bold step forward for an industry full of innovation, entrepreneurship, and global opportunity. With the theme “Scoop into the Future of Ice Cream & Gelato: Trends, Innovation, and Technology in the Frozen Dessert Industry,” the expo promises to showcase everything from traditional flavors to futuristic dessert tech.
A Strategic Industry Event in a Strategic Location
Set to take place in the Philippines, a rising star in Southeast Asia’s food and beverage scene, ICEGEX is perfectly timed and placed. As the country continues to emerge as a strategic trade and innovation hub, it offers international and local brands a chance to tap into expanding markets and a highly engaged consumer base.
The expo aims to bring together stakeholders from across the frozen dessert value chain, including:
Local and international ice cream and gelato brands
Manufacturers and equipment suppliers
Ingredient providers and flavor houses
Franchise developers and investors
Distributors, food service operators, and café owners
R&D experts and food tech innovators
More than a show, ICEGEX is a business platform, innovation hub, and cultural celebration rolled into one.
Inside ICEGEX: What to Expect from the Expo Floor
As a comprehensive B2B and lifestyle event, ICEGEX offers a rich and diverse experience for attendees. Whether you're a gelato connoisseur, a startup looking to enter the market, or a seasoned supplier expanding your network, the expo has something to offer.
Highlights of ICEGEX include:
Exhibition halls featuring the latest in ice cream, gelato, soft-serve, frozen yogurt, and novelty products
Live product demonstrations from leading brands and chefs
Tech showcases introducing AI-powered freezers, automated kiosks, and sustainable cold chain logistics
Flavor labs where visitors can explore new tastes and develop custom blends
Business matching areas for networking and deal-making
The event is expected to host hundreds of exhibitors and thousands of visitors, both local and international, creating a dynamic environment of commerce, collaboration, and creativity.
From Cone to Code: Innovation and Technology in Frozen Desserts
One of the key pillars of ICEGEX is its focus on technology and innovation. As consumer preferences evolve and environmental concerns grow, the frozen dessert sector is responding with smart, sustainable, and scalable solutions.
Innovation trends featured at ICEGEX may include:
Plant-based and dairy-free formulations
Functional frozen desserts (with probiotics, vitamins, adaptogens)
Sustainable packaging solutions
High-efficiency freezing and storage technology
Digital ordering systems and automated service kiosks
These innovations are not just novelties they represent the future of the ice cream and gelato industry. ICEGEX gives professionals a firsthand look at how tech is being integrated into product development, operations, and distribution.
Learning, Sharing, and Growing: Thought Leadership at ICEGEX
In addition to the exhibitor showcases, ICEGEX will feature a full slate of panel discussions, workshops, and seminars, bringing together top minds in the industry. From flavor trends to export strategies, these sessions are designed to empower professionals with knowledge and insight.
Educational themes may include:
Market trends and growth projections for Southeast Asia
Innovations in texture, flavor, and production techniques
Franchising and scaling frozen dessert businesses
Export readiness for Philippine-made products
Navigating logistics and cold chain management in the tropics
These programs are ideal for entrepreneurs, business developers, and industry decision-makers seeking to sharpen their strategies and understand regional market dynamics.
Business Meets Lifestyle: Why ICEGEX Is More Than Just a Trade Show
While ICEGEX is deeply focused on business and innovation, it doesn’t forget the fun, cultural, and sensory side of frozen desserts. The event is structured to engage both professionals and the public, with interactive spaces and lifestyle experiences sprinkled throughout the expo.
Expect a rich mix of:
Tasting stations offering global and local flavors
Competitions for best new flavor, best gelato artisan, and more
Photo zones and interactive exhibits perfect for social media content
Live performances and entertainment to create a festival-like ambiance
Merchandise booths for ice cream-themed apparel, tools, and home kits
These lifestyle elements help bridge the gap between industry professionals and everyday consumers, giving brands an opportunity to connect directly with their target market in a memorable way.
Why ICEGEX Matters for the Philippine Frozen Dessert Industry
By hosting an international-scale event like ICEGEX, the Philippines is positioning itself as a central player in the frozen dessert industry. The expo acts as a launchpad for local innovation, a magnet for foreign investment, and a bridge between tradition and future-forward ideas.
Key benefits for the local industry include:
Showcasing Philippine-made products to a global audience
Encouraging domestic innovation and R&D
Connecting farmers and local ingredient producers with new markets
Attracting franchise and export opportunities
Strengthening the country’s reputation as a culinary and hospitality leader
By creating space for dialogue, discovery, and deal-making, ICEGEX is helping unlock the economic and creative potential of a sector often overlooked in large-scale food trade events.
Final Scoop: A Sweet Future Awaits at ICEGEX
The frozen dessert industry is undergoing a transformation one that merges indulgence with innovation, flavor with function, and local passion with global ambition. At the heart of this transformation lies ICEGEX, a groundbreaking event that brings together everything and everyone shaping the future of frozen delights.
From the creamy classics to the high-tech novelties, ICEGEX is more than just an expo it's a movement. A platform to celebrate creativity, fuel entrepreneurship, and put the Philippine frozen dessert scene on the world map.
Hospitality Philippines Conference
Hospitality Philippines Conference: Where the Nation's Hospitality Future Takes Shape
The Hospitality Philippines Conference stands as a defining moment for professionals in the Philippine tourism and hospitality industry. Each year, it gathers hundreds of thought leaders, innovators, and stakeholders for a dynamic exchange of insights, strategies, and forward-looking ideas. More than just a meeting, the event serves as a catalyst—bringing together influential voices from all corners of the industry. From hotel owners and operators to real estate developers, and from public officials to sustainability experts, the conference showcases a remarkable spectrum of expertise and perspective.
This prestigious event, a vital part of the broader Hospitality Asia Event Series, has become a trusted platform for shaping the future of hospitality in the Philippines. By uniting more than 500 pre-qualified delegates and over 100 esteemed speakers, the Hospitality Philippines Conference fosters the kind of dialogue and collaboration needed to push the industry toward long-term growth and resiliency.
A Cross-Sector Gathering With a Shared Vision
One of the most notable aspects of the Hospitality Philippines Conference is the range of attendees it attracts. Unlike many niche industry events that focus solely on one vertical, this conference brings together a truly diverse community of professionals. It serves as a cross-sector summit, allowing different disciplines to align their efforts in building a more cohesive and competitive Philippine hospitality landscape.
Among the key sectors represented at the event are:
International and local hotel chains
Government tourism and urban planning agencies
Real estate and property development firms
Eco-tourism advocates and NGOs
Travel and tourism marketing specialists
Technology solution providers and digital platforms
Legal and regulatory consultants
Branding and communications agencies
Academic institutions and hospitality schools
The result is a conference environment rich in both practical knowledge and strategic vision. Each voice adds to the narrative, ensuring that outcomes and action plans are well-rounded and applicable across sectors.
Key Themes Driving the Conversation
Every edition of the Hospitality Philippines Conference revolves around timely and pressing themes that reflect the current state and future direction of the hospitality industry. In today’s fast-evolving landscape, the event helps professionals stay ahead by addressing topics that demand urgent attention, long-term investment, and cross-sector collaboration.
This year’s key discussion areas include:
Post-pandemic tourism recovery strategies
Technology integration in hotel operations
ESG (Environmental, Social, Governance) initiatives in hospitality
Talent development and retention challenges
New models in real estate and mixed-use development
The evolving expectations of the digital traveler
Investment outlooks in hospitality and tourism infrastructure
These themes are explored through a combination of keynote presentations, moderated panels, interactive sessions, and networking roundtables. Attendees gain both high-level strategic insights and actionable takeaways that can be applied immediately within their organizations.
What Sets This Conference Apart
While the Hospitality Philippines Conference shares common features with global industry forums—such as networking opportunities and cutting-edge discussions—what truly sets it apart is its Philippine-focused lens. The sessions are tailored not only to global best practices but to local realities: market behavior, policy frameworks, talent challenges, and consumer trends specific to the archipelago.
Moreover, the conference is not just reactive—it is proactive. Rather than simply discussing existing issues, many speakers and delegates use the platform to propose solutions and forge partnerships. Deals are initiated, pilot projects are conceptualized, and long-term alliances are often born at this event. In short, it’s a place where ideas don’t just stay on the stage—they turn into action.
Why Industry Professionals Attend Year After Year
For many professionals, the Hospitality Philippines Conference is a must-attend event. Not only does it offer industry-wide exposure, but it also creates a fertile ground for networking, deal-making, and trendspotting. The unique mix of delegates ensures that participants gain insights from fields beyond their own—something especially valuable in a sector as interconnected as hospitality.
Some compelling reasons why delegates return year after year include:
Direct access to decision-makers from across the sector
Exposure to the latest hospitality technologies and innovations
Insightful sessions tailored to the realities of the Philippine market
Opportunities to forge meaningful partnerships and investment prospects
Continuing education and certification opportunities from academic partners
These benefits aren’t just theoretical. Many past attendees report that their presence at the conference directly led to new contracts, investments, or organizational shifts based on knowledge gained during the sessions.
Bringing Global Perspective to Local Progress
Another key strength of the Hospitality Philippines Conference lies in its ability to blend global expertise with local context. While many speakers and panelists are industry leaders from the Philippines, the event also attracts international voices who bring comparative insights, case studies, and future trends.
International participation ensures that the Philippine hospitality sector doesn’t operate in a vacuum. Instead, it remains closely connected to the wider Asia-Pacific region and the global hospitality ecosystem. This integration is particularly vital as tourism becomes more competitive and travelers increasingly prioritize authenticity, sustainability, and technological convenience.
The Role of Hospitality Asia Media and Event Series Integration
As part of the broader Hospitality Asia Event Series, the Philippine edition benefits from strong organizational experience and extensive regional networks. Hospitality Asia Media, the driving force behind the series, ensures consistency in quality while allowing each country's edition to reflect its unique industry needs and identity.
This connection allows Philippine-based professionals to tap into knowledge from other markets, understand how neighboring countries are approaching similar challenges, and even explore cross-border business opportunities. The series integration also boosts credibility and attracts higher-level speakers and sponsors, further elevating the caliber of the event.
Building an Inclusive and Resilient Hospitality Sector
The long-term goal of the Hospitality Philippines Conference is not only to facilitate yearly dialogue but to build a stronger, more sustainable, and inclusive hospitality sector for the country. In an age of rapid change—where pandemics, digital disruption, and shifting traveler preferences are constant variables—the need for united, forward-thinking industry leadership has never been greater.
Whether it's empowering local businesses to adapt to digital transformation, helping international investors better understand the Philippine landscape, or giving voice to new sustainability movements in eco-tourism, the conference serves as a springboard for change.
WOFEX MANILA
WOFEX Manila, que celebra su vigésima edición, se erige como el pináculo de las exposiciones gastronómicas en Filipinas. Este extraordinario evento, conocido como la Exposición Mundial de Alimentos, tiene lugar en dos de los lugares más destacados del país, el World Trade Center y el Centro de Convenciones SMX. Cada año, WOFEX atrae a un público diverso, atendiendo tanto a profesionales del comercio como a consumidores, creando un entorno dinámico para la creación de redes y el descubrimiento en la industria alimentaria.
Durante sus dos décadas de historia, el World Trade Center ha servido principalmente como centro de actividades comerciales, ofreciendo a los expositores una oportunidad única de interactuar con compradores comerciales e institucionales. Los tres primeros días de la exposición están destinados exclusivamente a profesionales de la industria, lo que les permite centrarse intensamente en el abastecimiento de suministros y en establecer asociaciones estratégicas sin las distracciones que supone la asistencia del público. Este enfoque especializado no solo mejora la calidad de las interacciones, sino que también permite a los compradores satisfacer sus necesidades de abastecimiento de manera eficaz antes de que el evento abra sus puertas al público en general el último día.
WOFEX Manila, situado en el bullicioso complejo Mall of Asia, ofrece un escenario ideal para los expositores que desean presentar sus productos y servicios a un público objetivo. La ubicación en sí misma, conocida por su ambiente vibrante y su accesibilidad, complementa el objetivo de la exposición de conectar a las partes interesadas de la industria alimentaria. Con una mezcla de participantes locales e internacionales, el evento fomenta la innovación y la colaboración, y presenta una amplia gama de ofertas culinarias, desde delicias filipinas tradicionales hasta cocinas internacionales. A
medida que WOFEX continúa evolucionando, sigue siendo una plataforma vital para la industria alimentaria en Filipinas, que encarna un espíritu de crecimiento y creatividad. La vigésima edición no solo destaca la rica herencia culinaria del país, sino que también sienta las bases para futuros avances en tecnología alimentaria, sostenibilidad y gastronomía. La exposición es un testimonio de la pasión y la dedicación perdurables de quienes trabajan en el sector alimentario, y promete un futuro emocionante tanto para los amantes de la comida como para los profesionales de la industria
