SANA stands out as one of Europe’s premier international trade fairs for organic and healthy food, having established itself since its inception in 1988. This influential event serves as a vital platform for professionals within the organic food industry, offering them myriad opportunities to network, engage in business, and stay informed about the latest trends. In response to evolving consumer preferences and industry demands, SANA has transformed its concept from a traditional product fair into a channel fair, thereby creating a dedicated space known as SANA Food. This new format exclusively caters to the diverse world of food, allowing companies in the organic and healthy food sector to connect with targeted national audiences and international visitors from the Ho.Re.Ca. segment, specialty shops, and distributors.
The increasing reliance on organic products in out-of-home consumption reflects a significant shift in consumer behavior. As people become more health-conscious, there is a growing demand for sustainable and nutritious food options. SANA provides an essential response to this need, showcasing a wide array of organic offerings while also highlighting vegan, vegetarian, and plant-based products. The event emphasizes various categories such as ""free from,"" ""enriched with,"" as well as Protected Designation of Origin (PDO), Denomination of Origin Controlled (DOGC), and Indicazione Geografica Tipica (IGT) products. This diverse selection ensures that all aspects of healthy eating are represented, catering to the modern consumer’s desire for transparency and quality in their food choices.
Located near the vibrant city center of Bologna, the BolognaFiere venue not only hosts the fair but also provides easy access to a wealth of accommodation and dining options. Attendees can enjoy the local culinary scene, making their experience at SANA not just a professional engagement but also a cultural exploration.
As SANA continues to evolve, it remains committed to promoting organic and healthy food as the cornerstone of its mission. The fair not only facilitates business transactions but also fosters a community of like-minded individuals passionate about advancing sustainable and health-oriented food practices. This annual event is an essential destination for anyone involved in the organic food industry, eager to explore innovations and connect with key players shaping the future of healthy eating.
