Automotive Engineering Eventos en United Kingdom

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The Logistics Solutions Show (IMHX)

septiembre 09, 2025 - septiembre 11, 2025

IMHX: The Premier UK Event for Intralogistics Professionals and Industry Innovation

The IMHX event stands as the foremost gathering in the United Kingdom for professionals who specialize in intralogistics—the intricate processes involved in efficiently moving goods through the entire supply chain. Whether you are involved in warehousing, distribution, or transportation, IMHX offers a unique opportunity to explore cutting-edge innovations, exchange ideas, and forge valuable business relationships.

Since its inception, IMHX has consistently drawn hundreds of exhibitors from across the globe, each bringing their latest technologies and services to showcase. Attendees benefit not only from the comprehensive display of equipment but also from a robust program of expert seminars, product demonstrations, and networking opportunities, designed to empower businesses and professionals alike.


Exploring the Wide Range of Technologies and Systems at IMHX

One of the standout features of IMHX is the impressive variety of technologies presented by exhibitors. These offerings span the entire spectrum of material handling and logistics support, ensuring that every aspect of intralogistics is covered in detail. This makes IMHX the perfect destination for decision-makers seeking to upgrade or expand their operations.

Exhibitor Profiles at IMHX Include:

Transporting Systems and Equipment: Conveyor belts, automated guided vehicles, and robotic transport systems designed to streamline product flow and reduce manual labor.

Handling Machinery and Systems: Forklifts, pallet trucks, and automated picking systems that enhance productivity and safety in warehouses.

Storing Systems and Equipment: Innovative shelving, racking solutions, and automated storage and retrieval systems tailored to maximize space and accessibility.

Management Software: Warehouse management systems (WMS), inventory tracking software, and logistics analytics platforms that provide real-time data and operational insight.

Packaging Machinery and Equipment: Automated wrapping, labeling, and carton sealing technologies aimed at increasing packaging efficiency while minimizing waste.

Weighing Systems: Precision scales and integrated weighing solutions critical for shipping accuracy and compliance.

Other Logistic Systems and Services: This category includes everything from safety equipment to consultancy services and supply chain optimization tools.

This broad assortment ensures that whether you are a manufacturer, distributor, or retailer, you will find solutions perfectly suited to your unique logistics challenges.


Educational Opportunities and Expert Insights at IMHX

Beyond the exhibition floor, IMHX is renowned for its rich schedule of seminars and workshops led by industry experts. These sessions dive deep into current trends, challenges, and technological breakthroughs within the intralogistics sector.

Benefits of Attending IMHX Seminars:

Gain firsthand knowledge about automation and robotics in warehousing.

Discover how artificial intelligence and machine learning are transforming supply chain management.

Learn best practices in sustainability and eco-friendly logistics solutions.

Explore the impact of the latest regulations on transport and material handling.

Hear success stories and case studies from leading industry players.

The seminars provide an interactive environment where attendees can pose questions, discuss specific pain points, and exchange ideas with peers. This knowledge-sharing complements the hands-on experience available on the exhibition floor.


Networking and Business Development at the Heart of IMHX

A crucial advantage of IMHX is the unparalleled networking opportunities it offers. The event brings together professionals across the supply chain—from equipment manufacturers and software developers to logistics managers and consultants—all under one roof. This concentrated gathering facilitates direct business conversations and partnership-building.

Attendees often describe IMHX as a “one-stop-shop” for:

Finding new suppliers and technology partners

Engaging with potential clients and distributors

Benchmarking solutions against industry leaders

Keeping abreast of emerging market trends and competitor activities

The collaborative atmosphere encourages the development of long-lasting business relationships, fostering growth for companies at every scale.


Why IMHX Is Essential for Modern Logistics Operations

In an era where supply chains face increasing complexity, demands for speed, accuracy, and flexibility are higher than ever. IMHX addresses these challenges head-on by offering a comprehensive platform for exploring new technologies that can:

Improve warehouse efficiency

Reduce operational costs

Enhance safety standards

Support sustainable logistics practices

Enable data-driven decision-making

Whether you are managing a small warehouse or operating a large distribution network, attending IMHX equips you with the tools and connections necessary to stay competitive in a rapidly evolving industry.


Planning Your Visit to IMHX: Tips for Maximizing the Experience

To get the most out of your visit to IMHX, some thoughtful preparation is helpful. With hundreds of exhibitors and an extensive program, setting clear goals will ensure your time is well spent.

Suggestions for Attendees:

Review the exhibitor list and identify must-see companies beforehand.

Schedule seminar sessions that align with your current business challenges.

Prepare questions for product demonstrations to evaluate practical benefits.

Network actively during breaks and social events.

Take advantage of digital resources such as event apps and floor maps.

By doing so, you can navigate the event efficiently and leave with actionable insights and contacts.


IMHX as a Catalyst for Intralogistics Excellence

The IMHX event remains the top destination in the UK for intralogistics professionals seeking to connect, learn, and innovate. With its extensive array of exhibiting companies, educational offerings, and networking opportunities, it serves as a vital hub that drives the industry forward. In a world where supply chains are the backbone of global commerce, IMHX provides the knowledge and tools necessary to optimize the flow of goods from origin to destination.

For anyone involved in moving goods throughout the supply chain, IMHX is not merely an exhibition—it is an essential experience that shapes the future of intralogistics.

Complete Auto Recycling Show and Metals Recycling Event

septiembre 17, 2025 - septiembre 18, 2025

The Cars & MRE at The NEC Birmingham: Bridging the Auto and Environmental Sectors in a Bold New Way

The Cars & MRE tradeshow, held at The NEC in Birmingham, United Kingdom, is rapidly becoming one of the most dynamic and interdisciplinary events in the automotive calendar. Organized by Roar B2B Ltd, this exciting exhibition goes beyond showcasing automobiles and explores the vital intersection between the auto industry and the rapidly evolving sectors of environment and waste management. As climate consciousness and technology innovation shape the future of mobility, this event serves as a forward-looking platform for change.

Set in one of the UK’s premier event venues, The NEC, the tradeshow offers a rich and immersive experience for professionals, innovators, environmental advocates, and auto enthusiasts alike. It’s a place to connect, collaborate, and catalyze progress in industries that are crucial to both transportation and sustainability.


An Innovative Focus: Where Automotive Meets Environmental Responsibility

What makes Cars & MRE stand out is its deliberate focus on two seemingly separate but increasingly interconnected industries: the automotive sector and the environmental/waste management field. By bringing them together, the event highlights how mobility and sustainability are no longer parallel conversations but intertwined priorities.

Visitors can expect to explore a range of themes, such as:

Eco-conscious vehicle manufacturing

Waste reduction strategies in the auto industry

Electric and hybrid vehicle innovation

Recyclable and biodegradable materials in car production

Environmental compliance and automotive regulation updates

This dual focus not only enriches the experience for attendees from either sector, but it also sparks collaboration that can lead to innovative solutions for the industries' most pressing challenges.


Exhibitors That Shape the Future

A strong lineup of key exhibitors has been confirmed for the event. Each participant brings their own expertise and innovation to the table, making the tradeshow diverse and impactful.

Featured Exhibitors Include:

Versatile – showcasing solutions that integrate sustainability into vehicle operations

Booth Exhibits Ltd – specialists in display systems and eco-friendly exhibit designs

Apex Events & Exhibitions – bringing immersive automotive presentation experiences

EPM Agency – offering creative marketing solutions tailored to automotive and environmental campaigns

Quattro Display Limited – known for premium exhibition build-outs and environmentally responsible materials

These companies represent the cross-section of creativity, sustainability, and high-performance that defines Cars & MRE.


What You Can Expect as an Attendee

Attending The Cars & MRE isn’t just about walking through rows of products. It’s about immersing yourself in innovation and connecting with the future of transportation and environmental progress. Whether you're a seasoned industry expert or an up-and-coming professional, the tradeshow offers multiple layers of engagement:

Product showcases with live demonstrations

Panel discussions featuring thought leaders and experts

Workshops aimed at problem-solving and collaboration

Networking lounges designed for informal meetings and deal-making

Interactive exhibits that let you experience innovation firsthand

From the exhibition halls to dedicated knowledge zones, you’ll find constant opportunities to learn, engage, and be inspired.


Sustainability at the Core of the Event

Sustainability is not just a theme at Cars & MRE — it is woven into every element of the event. Many exhibitors are committed to eco-friendly practices, and Roar B2B itself has implemented initiatives to reduce the event’s carbon footprint.

These include:

Paperless registration and digital programs

Recycling stations throughout the venue

Encouraging exhibitors to use sustainable materials

Promotion of public transport and ride-sharing for attendees

In doing so, the event walks the talk, demonstrating what true leadership in sustainable events looks like.


The NEC Birmingham: A Perfect Venue for Innovation

Choosing The NEC in Birmingham as the venue only amplifies the reach and accessibility of Cars & MRE. With state-of-the-art facilities and excellent transportation links, the NEC provides an ideal setting for international exhibitions and forward-thinking expos.

Birmingham’s central location means easy access for visitors from across the UK and Europe, while the city’s growing status as a tech and green innovation hub makes it a natural fit for a tradeshow at the intersection of auto and environment.


Why You Shouldn’t Miss Cars & MRE This Year

Whether you are an automotive engineer, an environmental policy expert, a sustainability consultant, or simply passionate about green innovation, Cars & MRE has something to offer you.

Here’s why the event is worth attending:

It’s one of the only events in the UK that brings together the automotive and environmental industries

You’ll gain valuable insights into regulatory trends, sustainable technologies, and industry forecasts

It’s an unmatched networking platform where professionals meet to create real-world solutions

You can experience new technologies hands-on and see how they’re shaping tomorrow

The event fosters cross-sector collaborations that would be difficult to find anywhere else

A Trade Show That Reflects the Future

The Cars & MRE event at The NEC Birmingham isn’t just a traditional trade exhibition. It reflects where the world is headed — toward a future where transportation and sustainability are inseparable. In a rapidly transforming world, events like this are essential for creating dialogue, driving innovation, and inspiring the changes we want to see.

Whether you're looking to discover new products, meet potential partners, or gain inspiration for your next big project, Cars & MRE delivers an experience that is informative, forward-thinking, and empowering.

DroneX Trade Show & Conference

septiembre 30, 2025 - octubre 01, 2025

DroneX Expo: Elevating the UAV Industry with Insight, Innovation, and Networking

The DroneX Expo stands as one of the premier events dedicated to the rapidly evolving unmanned aerial vehicle (UAV) sector, featuring over 50 hours of rich content designed specifically for industry professionals. Bringing together a diverse audience from across England and neighboring countries, DroneX offers a comprehensive platform that combines keynote sessions, live demonstrations, educational workshops, and extensive networking opportunities. The event is meticulously crafted to address pivotal topics that are shaping the future of the drone industry.


A Deep Dive into UAV Innovation and Expertise

At the heart of DroneX Expo lies a commitment to advancing the UAV sector by facilitating meaningful discussions on regulatory developments, emerging technologies, and operational best practices. The content is tailored to reflect the pressing challenges and opportunities facing manufacturers, operators, service providers, and regulators alike. Attendees gain access to:

Keynote presentations by thought leaders and industry pioneers

Live drone demonstrations showcasing cutting-edge UAV capabilities and applications

Educational workshops covering topics such as safety, compliance, data management, and commercial use cases

Panel discussions addressing market trends, technological advancements, and policy frameworks

This extensive programming equips professionals with the knowledge and tools necessary to navigate an increasingly complex drone ecosystem.


Connecting Industry Stakeholders Across the Region


A Hub for Business Development and Collaboration

DroneX Expo is more than just a trade show—it’s a dynamic meeting point for business development in the UAV space. The event attracts a wide range of stakeholders, including drone manufacturers, software developers, service providers, government agencies, and buyers from both domestic and international markets.

Participants benefit from:

Opportunities to connect directly with buyers and decision-makers from England and surrounding regions

Platforms to negotiate import and export agreements

A showcase environment for sourcing the latest UAV products and solutions

Networking events designed to foster long-term partnerships and collaborations

By enabling such connections, DroneX plays a crucial role in accelerating commercial opportunities and expanding market reach for exhibitors and visitors alike.


Education and Professional Development at DroneX Expo


Workshops and Sessions Designed for Growth

Recognizing the rapid pace of innovation in the drone industry, DroneX places strong emphasis on education. The event offers a variety of sessions that cater to different levels of expertise—from newcomers to seasoned professionals. Workshops and training sessions delve into:

UAV flight operations and pilot certification

Integration of drones into existing business workflows

Data analytics and drone-enabled insights

Regulatory compliance and airspace management

Emerging applications in agriculture, infrastructure, security, and delivery services

These learning opportunities ensure that attendees leave equipped with practical skills and up-to-date industry knowledge.


Why Attend DroneX Expo?

Whether you are a drone manufacturer seeking new markets, a service provider looking to expand your network, or a regulatory professional aiming to stay informed on policy changes, DroneX Expo offers an unparalleled environment to meet your objectives. The combination of in-depth content, live demonstrations, and targeted networking makes it a must-attend event for anyone serious about advancing in the UAV industry.

The DroneX Expo exemplifies the future-forward spirit of the UAV sector by fostering innovation, collaboration, and education. With its comprehensive programming and focus on creating meaningful industry connections, the event empowers participants to capitalize on emerging opportunities in the drone marketplace. Join DroneX to experience the forefront of UAV technology and to propel your business into new heights.

The British Motor Show

agosto 15, 2025 - agosto 17, 2025
Completado

The British Motor Show: A Spectacular Celebration of Cars and Family Fun

The British Motor Show promises to be an unforgettable family day out, filled with thrilling entertainment, live action, and immersive driving experiences. Now celebrating its fifth anniversary, this event has grown into a landmark occasion for car enthusiasts and families alike. Whether you have a passion for classic cars, supercars, or simply want to enjoy the lively atmosphere, the show offers something for everyone.

Taking place at a vibrant venue known for its welcoming environment, the British Motor Show combines the excitement of live stunt performances, celebrity appearances, and hands-on activities that invite visitors to experience the world of motoring up close. It’s not just a car exhibition—it’s a celebration of automotive culture, innovation, and heritage.


Highlights of the British Motor Show Experience

At the heart of the show lies a rich lineup of attractions designed to thrill and entertain visitors of all ages. Among the highlights are:

   Stunt Shows: Watch professional drivers perform jaw-dropping maneuvers, high-speed chases, and daring tricks that showcase the art of precision driving. These shows are a visual feast that captivates audiences and highlights the skills behind motorsport.

   Celebrity Appearances: Meet and greet automotive personalities, racing legends, and TV presenters who bring star power to the event. Their stories and expertise add a personal touch that enhances the connection between fans and the automotive world.

   Diverse Car Displays: Explore a stunning collection of vehicles, from vintage classics that evoke nostalgia to sleek modern supercars that push the boundaries of speed and design. Each display tells a unique story about automotive history and innovation.

   Driving Experiences: Get behind the wheel yourself! The show offers a variety of driving experiences that allow visitors to test drive a range of vehicles, from sporty convertibles to electric cars. These interactive opportunities turn spectators into participants.

Family-Friendly Entertainment and Activities

One of the defining features of the British Motor Show is its dedication to creating a family-friendly atmosphere. There are plenty of engaging activities and zones designed especially for younger visitors, including:

   Interactive educational workshops about car safety and technology

   Kid-friendly driving simulators and virtual reality experiences

   Fun zones with games, crafts, and themed challenges related to cars

   Food courts and picnic areas where families can relax and enjoy a variety of cuisines

Parents can rest assured that the event balances excitement with safety, making it an ideal outing for all generations.


The Evolution of the British Motor Show

Over its five editions, the British Motor Show has transformed from a regional gathering into a major national event that attracts tens of thousands of visitors. Its growth reflects a broader enthusiasm for cars in the UK, as well as a desire for shared experiences that bring communities together.

The show has continuously adapted by incorporating the latest trends in the automotive sector, including the rise of electric vehicles, sustainability efforts, and smart technology integrations. This blend of tradition and innovation makes the event relevant and exciting for a diverse audience.


Why Attend the British Motor Show?

   Experience a wide range of cars in one place, from heritage classics to cutting-edge supercars

   Participate in unique live entertainment and stunt performances

   Meet celebrities and industry experts

   Enjoy family-oriented activities and facilities

   Discover the latest trends in automotive technology and sustainability

These reasons make the British Motor Show a must-visit event for car lovers and families seeking an engaging day out.


A Celebration of British Automotive Culture

Beyond the spectacle and entertainment, the British Motor Show is a celebration of the UK's rich automotive heritage and its future potential. The event highlights British engineering excellence and promotes awareness of emerging technologies that are shaping the motoring landscape.

Visitors gain a deeper appreciation for how the car industry influences society, economy, and innovation. From supporting local manufacturers to encouraging young people to explore careers in automotive engineering, the show fosters a sense of community and inspiration.


What to Expect at the 5th Anniversary Event

For its milestone anniversary, the British Motor Show promises even more excitement and surprises. Expect enhanced displays, special guest appearances, and expanded interactive zones designed to captivate visitors and provide memorable experiences.

The event organizers have curated a program that reflects both the heritage and future of motoring, ensuring that every attendee leaves inspired and entertained. Whether you are a lifelong car enthusiast or a family looking for a fun day out, the show delivers on all fronts.


The British Motor Show as a Premier Automotive Festival

In conclusion, the British Motor Show stands out as one of the UK's premier automotive events, offering a unique blend of spectacle, education, and family fun. With its diverse range of cars, engaging entertainment, and inclusive atmosphere, it provides an experience that appeals to all ages and interests.

As it celebrates its 5th anniversary, the show reinforces its position as a key date in the automotive calendar, a place where passion for cars meets community spirit and innovation. Don’t miss the chance to be part of this spectacular celebration that truly has something for everyone.

SMMT International Automotive Summit

junio 24, 2025 - junio 24, 2025
Completado

Dando forma al futuro: la Cumbre Internacional de Automoción de la SMMT La Cumbre

Internacional de Automoción de la SMMT se ha convertido en uno de los eventos más importantes de la industria automotriz del Reino Unido y sirve como punto de encuentro central para profesionales, legisladores e innovadores por igual. La cumbre, que se celebra anualmente, se ha convertido en una plataforma fundamental en la que se debate el futuro de la movilidad, se abordan los desafíos y se trazan vías colaborativas para el crecimiento.

Desde sus inicios, la Cumbre ha sido más que una simple reunión empresarial: es una revisión del estado actual de la industria y una previsión de lo que está por venir. Dado que la edición de 2025 se centrará en temas como la evolución del mercado, la sostenibilidad y la innovación tecnológica, el evento está a punto de influir no solo en las estrategias automotrices nacionales sino también mundiales en los

próximos años.


Una década en el punto de mira: planificar el futuro de la automoción

El tema principal de la cumbre de este año gira en torno a preparar la industria automotriz para el futuro. A medida que el sector mundial experimenta una rápida transición debido a la evolución de las regulaciones, la electrificación y la transformación digital, el evento sirve como un centro de estudios para adaptarse a estos cambios. Se espera que los debates clave giren en torno a:

Adoptar la digitalización y las soluciones de movilidad inteligente.

Adaptarse a las regulaciones ambientales y a los objetivos de cero emisiones netas.

Reestructuración de las cadenas de suministro mundiales tras las interrupciones causadas por el Brexit y la pandemia.

Mejorar las habilidades de la fuerza laboral para alinearlas con las nuevas tecnologías automotrices.



Se hará hincapié en la estrategia a largo plazo, en lugar de en las ganancias a corto plazo, un eje esencial para cualquier industria que esté experimentando una transformación radical.


Participación de alto nivel: una reunión de líderes del sector La cumbre de este año volverá a reunir a aproximadamente 300 profesionales de alto nivel de toda la cadena de valor de la automoción

.

Entre los asistentes figurarán:

ejecutivos de fabricantes de vehículos y componentes

Líderes de los sectores de posventa y movilidad

Representantes gubernamentales y responsables políticos

Periodistas e influyentes de los medios de comunicación automotrices

Un grupo tan diverso e influyente fomenta los intercambios de ideas formales e informales que a menudo conducen a asociaciones significativas, consideraciones políticas y avances innovadores.


Sesiones interesantes que reflejan la realidad del sector La

cumbre de la SMMT no rehuye la complejidad. Se sumerge en los problemas apremiantes que definen esta nueva era de desarrollo automotriz. Los participantes pueden esperar escuchar a una mezcla de líderes corporativos, reguladores y expertos técnicos.


Entre los temas clave figuran:

La posición del Reino Unido en el mercado mundial de la automoción:

perspectivas políticas y legislativas que configuran la transición a los vehículos eléctricos

Innovaciones en los vehículos conectados y autónomos

Estrategias para lograr cero emisiones netas en todo el sector.

Las sesiones están cuidadosamente seleccionadas para garantizar una cobertura amplia y una visión práctica, lo que hace que el evento sea igualmente valioso para los responsables de la toma de decisiones estratégicas y los líderes operativos.


Por qué la cumbre de la SMMT es más importante que nunca El

mundo de la automoción se encuentra en una encrucijada crítica. La electrificación, la digitalización y la sostenibilidad ya no son objetivos lejanos, sino prioridades inmediatas. La Cumbre SMMT permite a los líderes de la industria evaluar estos desafíos no como presiones aisladas, sino como tendencias interconectadas que requieren respuestas holísticas y colaborativas.

El valor de la Cumbre también radica en su capacidad para conectar los puntos entre la política gubernamental y la acción industrial. Con un mayor escrutinio mundial sobre las emisiones, las prácticas de sostenibilidad y la ética de la cadena de suministro, eventos como estos pueden influir directamente en las prioridades legislativas y comerciales.


Creación de redes y colaboración: el poder de las conexiones personales

Uno de los mayores atractivos de la Cumbre es su potencial para establecer redes. Con ejecutivos, ingenieros, investigadores y legisladores reunidos en un solo lugar, abundan las oportunidades para establecer o fortalecer relaciones. Ya se trate de discusiones formales de negocios o de charlas informales mientras se toma un café, el potencial para futuras colaboraciones es inmenso.



Los asistentes pueden beneficiarse de:

mantener conversaciones individuales con los responsables políticos Interacciones directas con los

fabricantes de equipos originales y proveedores de primer nivel

La exposición en los medios de comunicación de las innovaciones emergentes

Información sobre las oportunidades de inversión y financiación.

Estas conexiones suelen desembocar en alianzas estratégicas y nuevas empresas que dan forma a la dirección futura de la industria. El


papel de la SMMT: impulsar el mensaje La

Sociedad de Fabricantes y Comerciantes de Automóviles (SMMT) desempeña un papel fundamental no solo en la organización del evento, sino también en la orientación de la narrativa automotriz del Reino Unido a escala mundial. Al facilitar el diálogo entre los principales actores de la industria y los responsables políticos, la SMMT garantiza que las voces de los fabricantes, proveedores e innovadores se escuchen donde más importa.



La organización utiliza la Cumbre como una herramienta de comunicación estratégica, proporcionando mensajes claros a las partes interesadas internacionales, reforzando las capacidades automotrices del Reino Unido y destacando las necesidades y el potencial de la industria.


¿Qué diferencia a esta cumbre?

A diferencia de las ferias de automóviles o exposiciones comerciales más amplias, la Cumbre Internacional de Automoción de la SMMT es intencionalmente íntima y centrada. No se trata de exhibir prototipos brillantes; se trata de abordar los problemas del mundo real de manera directa con las personas que realmente pueden marcar la diferencia. Algunas de sus características definitorias son: los



debates entre pares, no solo las presentaciones. Centrarse en las políticas y la dirección estratégica Datos y proyecciones del sector en tiempo real Interacción de los medios con los principales representantes del sector. Es más un análisis profundo y no superficial, y precisamente por eso sigue atrayendo a una audiencia de tan alto nivel







año tras año.


El camino por delante: desafíos y oportunidades A

medida que la industria automotriz navega por la próxima década, las conversaciones de la Cumbre de la SMMT ayudarán a dar forma a las estrategias en torno a:

Invertir en tecnologías e infraestructuras para vehículos de cero emisiones.

Mejorar las capacidades de fabricación nacional después del Brexit.

Construir una cadena de suministro resiliente y sostenible.

Apoyamos a una fuerza laboral automotriz capacitada y preparada para el futuro.



Cada una de estas áreas presenta no solo un desafío, sino también una oportunidad para liderar en un contexto global en el que la innovación y la sostenibilidad son primordiales.


Una plataforma vital para dar voz a la industria

La Cumbre Internacional de Automoción de la SMMT sigue consolidando su reputación como uno de los eventos más impactantes del calendario automotriz. Más que un simple foro de debate, es un foro estratégico en el que comienzan las acciones, en el que se influye en las políticas y en el que se traza el rumbo de una de las industrias más importantes del Reino Unido.



Al combinar información de alto nivel, estrategias para el mundo real y redes significativas, la Cumbre empodera a las partes interesadas de todo el espectro no solo para reaccionar ante el cambio, sino también para moldearlo.