Tea & Coffee Eventos en Japan
Drink Japan
Drink JAPAN: A Toast to Innovation, Tradition, and Global Connection
Set against the backdrop of Japan’s deep-rooted beverage culture, Drink JAPAN returns this year to the renowned Makuhari Messe International Exhibition Hall in Chiba. As Japan’s largest B2B trade show for beverage, alcoholic beverage, and liquid food development and manufacturing, Drink JAPAN brings together a world of flavors, technologies, and partnerships under one roof.
From delicate sake brewed with generations of craftsmanship to cutting-edge beverage processing machines, the event is a unique convergence of artistry, science, and business. It's more than just a trade show it’s a dynamic celebration of tradition meeting innovation in the Japanese beverage landscape.
The Essence of Drink JAPAN: Where Culture Meets Commerce
Drink JAPAN stands out not only for its impressive scale but for its balanced approach: honoring Japan’s beverage heritage while driving the industry forward with technology and global collaboration.
What makes Drink JAPAN special?
A comprehensive showcase of Japan’s beverage sector from traditional sake to the newest soft drink innovations
Cutting-edge manufacturing and development technologies for liquid food and drink
Educational seminars and technical workshops led by industry leaders
A thriving platform for international buyers, suppliers, and distributors
Whether you're a distributor looking to introduce premium Japanese drinks to your home market, a startup exploring beverage R&D, or a connoisseur with a deep love for Japanese flavors—Drink JAPAN has something to offer.
A Journey Through Japan’s Vibrant Beverage Scene
One of the highlights of the show is its immersive approach to Japanese beverage culture. The event features a curated selection of products that represent both regional authenticity and modern flair.
What’s on Display?
Visitors can explore and taste a variety of beverages, including:
Sake and Shochu – Honoring centuries-old brewing traditions
Craft Beer and Local Spirits – Showcasing Japan’s growing interest in microbreweries and artisanal production
Functional and Health Drinks – Tapping into consumer demand for wellness-focused beverages
Unique Soft Drinks and Teas – Offering everything from yuzu sodas to matcha elixirs
Tasting sessions, often guided by knowledgeable producers, provide attendees with the context, history, and craftsmanship behind each sip. It’s a sensory experience that brings the culture of Japanese beverages to life.
Business Beyond Borders: The Power of Networking at Drink JAPAN
While the event celebrates flavors and traditions, its core mission remains business-driven. As Japan’s premier beverage industry platform, Drink JAPAN acts as a hub for global trade and innovation.
Key business features of the event include:
Technology Showcase – Equipment and solutions for beverage R&D, production, packaging, and quality control
Buyer–Supplier Matchmaking – Pre-arranged B2B meetings for productive and purposeful conversations
Export & Import Support Booths – For international players seeking to enter or expand in the Japanese market
Industry Seminars – Featuring speakers on market trends, sustainability, automation, and product development
These business-focused areas allow Drink JAPAN to serve everyone from engineers and product developers to C-suite executives and global distributors.
Innovation on Tap: Latest Trends and Tech Shaping the Beverage Industry
The beverage world is rapidly evolving, and Japan is at the forefront of this transformation. Drink JAPAN places a strong emphasis on innovation in beverage production, sustainability, and functionality.
Industry Trends Covered at Drink JAPAN
Automation and Smart Manufacturing: Robotics, AI integration, and IoT solutions for beverage factories
Eco-Friendly Packaging: Bio-based plastics, recyclable materials, and minimal-waste designs
Functional Beverages: Products enriched with vitamins, herbs, and superfoods
Sustainability in Brewing: Energy-efficient equipment and water-saving solutions for producers
By featuring a wide range of technologies and case studies, the exhibition empowers companies to adapt, evolve, and thrive in a highly competitive market.
For Whom is Drink JAPAN Designed?
This event is crafted for professionals across every link in the beverage production and distribution chain. It’s a meeting ground for decision-makers and innovators who share a vision for the future of beverages.
Attendees include:
Beverage manufacturers and developers
Importers, exporters, and global distributors
Equipment and technology providers
Supermarket and retail chain buyers
R&D and quality control professionals
Food service and hospitality leaders
Whether you're looking to source ingredients, invest in processing technology, or explore licensing partnerships, Drink JAPAN offers the scale and diversity to help you meet your goals.
Tradition with a Modern Twist: A Cultural Celebration
Amid the serious business, Drink JAPAN never forgets the cultural significance of beverages in Japan. The fair offers not just products, but stories tales of local breweries founded in the Edo period, or new companies combining ancient fermentation with modern biotech.
Interactive features include:
Live brewing demonstrations
Masterclasses on sake tasting and pairing
Cultural exhibits on regional drink-making traditions
This dimension of the show makes it more than a trade fair it’s a living museum and a think tank rolled into one, where heritage and high-tech harmoniously coexist.
Why You Should Attend Drink JAPAN
In a world where beverage trends change rapidly, and consumers crave authenticity and innovation in equal measure, Drink JAPAN is perfectly positioned to deliver both.
Whether you're seeking the next global beverage trend, scouting innovative production equipment, or building international partnerships, this trade show offers unmatched opportunities. And for those simply passionate about the world of drinks be it craft sake or high-tech health beverages Drink JAPAN is a celebration you don’t want to miss.
SCAJ World Specialty Coffee Conference And Exhibition
SCAJ World Specialty Coffee Conference and Exhibition: Asia’s Premier Coffee Event at Tokyo Big Sight
Every year, the heart of Tokyo pulses with the rich aromas of freshly brewed coffee as the SCAJ World Specialty Coffee Conference and Exhibition takes center stage at the iconic Tokyo Big Sight. As the largest event of its kind in Japan and across Asia, this gathering is a celebration of everything coffee from high-quality beans and expert roasters to cutting-edge equipment and passionate baristas.
Organized by the Specialty Coffee Association of Japan, SCAJ has grown into a must-attend event for coffee professionals, enthusiasts, and businesses alike. It serves as a vital platform where the global coffee community converges to share knowledge, showcase innovations, and elevate the craft of specialty coffee.
Showcasing the Finest Coffee Beans and Tasting Experiences
At the heart of the SCAJ exhibition lies a profound appreciation for high-quality coffee beans sourced from some of the world’s most renowned coffee-growing regions. Attendees are invited to embark on a sensory journey that highlights the diversity and complexity of specialty coffee.
What visitors can expect in the tasting zones:
Cupping Sessions
Guided by expert roasters and baristas, these sessions offer deep dives into the subtle nuances of aroma, flavor, and acidity in different coffee varieties.
Single-Origin Showcases
Beans from Ethiopia, Colombia, Brazil, and other iconic origins are presented, allowing attendees to appreciate the unique terroir that influences each crop.
Experimental Roasts and Blends
Discover innovative roasting techniques and creative blends crafted to enhance flavor profiles and meet evolving consumer tastes.
The tasting experience at SCAJ is more than sampling it’s an educational journey into the art and science of coffee appreciation.
Cutting-Edge Equipment Demonstrations and Professional Competitions
The SCAJ World Specialty Coffee Conference and Exhibition is not only about the coffee beans but also about the tools and talent behind every perfect cup.
Highlights in this segment include:
Equipment Demonstrations
From state-of-the-art espresso machines and grinders to advanced brewing devices, suppliers showcase the latest innovations that are redefining the coffee preparation process.
Competitions Among Baristas and Roasters
Witness intense battles as some of the world’s top baristas and roasters compete in events like the Barista Championship, Roasting Championship, and Latte Art Contests. These competitions push the boundaries of creativity and precision, inspiring both participants and spectators.
Interactive Workshops
Hands-on sessions led by industry leaders teach new techniques, methods, and trends in coffee extraction and roasting.
These demonstrations and contests ensure that the event stays dynamic, educational, and inspiring.
An Extensive Program of Seminars and Lectures by Industry Experts
SCAJ prides itself on being more than an exhibition it is a forum for knowledge exchange and professional growth. Throughout the event, visitors can attend a series of seminars, lectures, and panel discussions led by some of the most respected coffee specialists and industry experts worldwide.
Key themes explored in the seminars:
Sustainable Coffee Farming
Insights into ethical sourcing, environmental impact, and fair trade practices.
Coffee Quality Control and Innovation
Discussions on quality assurance, sensory evaluation, and advances in coffee technology.
Market Trends and Consumer Behavior
Analysis of evolving preferences, specialty coffee market growth, and branding strategies.
Barista Skills and Training
Techniques to improve espresso extraction, milk steaming, and customer service excellence.
These knowledge sessions complement the hands-on and exhibit experiences, providing attendees with a comprehensive understanding of the coffee industry’s present and future.
The Scale and Significance of SCAJ in Japan and Asia
With approximately 350 exhibition booths, the SCAJ World Specialty Coffee Conference and Exhibition brings together a vast array of suppliers of products and services spanning the entire coffee sector. From bean exporters and roasters to equipment manufacturers and café technology providers, the event embodies the vibrant ecosystem that sustains the specialty coffee industry.
Why SCAJ is Asia’s largest and most influential coffee event:
Diverse Global Participation
Exhibitors and visitors come from across the world, fostering an international exchange of ideas, products, and partnerships.
Comprehensive Coverage
The event covers every segment of the coffee supply chain, making it a one-stop hub for discovering new opportunities.
Driving Industry Standards
SCAJ actively promotes quality, sustainability, and innovation, helping raise the bar for coffee businesses across Asia.
Community Building
Beyond commerce, SCAJ strengthens the network of coffee professionals, supporting collaborations and mentorship.
For anyone involved in specialty coffee, SCAJ represents an unparalleled opportunity to connect with key players and gain firsthand insights into the market’s direction.
Experience SCAJ: More Than Just an Exhibition
Attending the SCAJ World Specialty Coffee Conference and Exhibition is a multi-dimensional experience that combines sensory pleasure, professional development, and business growth.
Why industry professionals and coffee lovers return year after year:
Explore the latest coffee trends and emerging technologies.
Engage with world-class baristas and roasters in live competitions.
Taste a wide range of exceptional coffees from around the globe.
Learn from pioneering experts through seminars and workshops.
Network with manufacturers, distributors, café owners, and fellow enthusiasts.
Whether you’re a seasoned coffee professional or a passionate hobbyist, SCAJ offers valuable insights and memorable moments.
The Pulse of Specialty Coffee in Asia
The SCAJ World Specialty Coffee Conference and Exhibition has firmly established itself as Asia’s premier specialty coffee event. Its comprehensive approach spanning tastings, technical innovations, competitions, and educational programs reflects the multifaceted nature of the coffee industry.
By providing a platform where quality meets creativity, and tradition meets innovation, SCAJ plays a crucial role in shaping the future of specialty coffee across Japan, Asia, and the wider world.
If you are serious about coffee whether as a professional, entrepreneur, or enthusiast mark your calendar for the next SCAJ event at Tokyo Big Sight. It’s not just a conference or exhibition it’s the ultimate celebration of the coffee craft.
