Wine & Spirits Eventos en Munich
Finest Spirits
Finest Spirits Festival: Munich’s Premier Celebration of Premium Spirits
The Finest Spirits Festival in Munich stands as one of Europe’s most prestigious events dedicated entirely to high-quality spirits. Organized annually by Meininger Verlag GmbH, the festival has become a must-visit destination for connoisseurs, industry professionals, and enthusiasts seeking the finest in whisky, gin, rum, tequila, fruit brandy, and cognac. Hosted at the Zenith Cultural Hall, the event combines a spectacular venue with a rich program of tastings, masterclasses, and networking opportunities.
The festival’s name, Finest Spirits, reflects its focus on quality, craftsmanship, and innovation in the world of distilled beverages. From internationally recognized brands to emerging artisanal producers, exhibitors have the chance to present their latest creations to a highly engaged audience. With approximately 4,500 visitors annually, the event attracts professionals from gastronomy, trade, bartending, and hospitality, alongside dedicated spirit enthusiasts.
A Showcase of Premium Spirits
At the heart of the festival lies its extensive showcase of premium spirits. Exhibitors present a wide spectrum of products, providing attendees with an immersive experience of taste, aroma, and craftsmanship.
Highlights of the exhibition include:
Whisky: single malts, blends, and rare editions from around the world
Gin: botanical-driven and innovative craft gins
Rum: from traditional Caribbean rums to modern interpretations
Tequila and Mezcal: artisanal and aged varieties showcasing Mexico’s finest
Fruit brandy: local and international offerings
Cognac and other aged spirits: blending tradition with innovation
This curated variety allows visitors to explore the full spectrum of distilled beverages, making the festival a key event for discovering new trends and products in the spirits industry.
Educational Opportunities and Masterclasses
A distinctive feature of the Finest Spirits Festival is its emphasis on education and sensory experience. The event offers a diverse program of masterclasses and sensory seminars that cater to both novices and seasoned connoisseurs. These sessions provide deep insights into production methods, tasting techniques, and the history and culture behind each spirit.
Benefits for attendees include:
Learning the nuances of flavor profiles, maturation, and blending
Gaining knowledge directly from master distillers and brand ambassadors
Participating in guided tastings to refine palate and appreciation
Understanding trends in craft spirits, innovation, and premium products
These offerings make the festival not only an exhibition but also a hub for professional development and personal enrichment.
Networking and Industry Exchange
Beyond tastings and seminars, the Finest Spirits Festival is a central platform for networking. Exhibitors, distributors, bartenders, and hospitality professionals use the festival to connect, share expertise, and explore business opportunities. The event fosters collaboration between established brands and emerging startups, encouraging knowledge exchange and market expansion.
The Zenith Cultural Hall’s spacious and accessible facilities enhance the visitor experience. The venue accommodates tastings, demonstrations, and social interactions seamlessly, making it easy for guests to navigate between different exhibitors and events.
A Celebration of Craftsmanship and Innovation
The Finest Spirits Festival exemplifies the intersection of tradition and innovation in the world of premium spirits. It brings together global producers, offers educational programs, and provides a platform for enthusiasts and professionals to immerse themselves in the culture of distilled beverages. With its combination of high-quality exhibitors, expert-led masterclasses, and networking opportunities, the festival continues to shape trends, inspire innovation, and celebrate the artistry behind every bottle.
For anyone involved in gastronomy, bartending, or the spirits trade, or for those passionate about discovering exceptional spirits, the Finest Spirits Festival in Munich remains an unmissable annual event.
100% Champagne
100% Champagne: A Celebration of Sparkling Excellence in Munich
Since its inception in 2022, the 100% Champagne event has rapidly become a must-visit occasion for champagne lovers, professionals, and connoisseurs alike. Held annually in June or July at the modern MTC Center Munich, this event combines elegance, education, and indulgence, offering a unique platform to explore the very best that the Champagne region has to offer. Organized by the esteemed Meininger Verlag, the fair celebrates both the artistry and the heritage of champagne, attracting winemakers and enthusiasts from near and far.
A Festival Dedicated to Champagne
Unlike traditional exhibitions, 100% Champagne presents itself as a festival of sparkling wines, showcasing the diversity and quality of champagnes often reserved for collectors and connoisseurs. The event features a curated selection of top-class champagnes, including rare and limited editions directly from the Champagne region. Visitors can immerse themselves in the world of fine bubbles, experiencing the finesse, aroma, and craftsmanship behind each bottle.
The event is structured to appeal to both professionals and the general public:
Sunday: Open to all champagne enthusiasts for an inclusive tasting experience
Monday: Reserved for wine trade professionals, hospitality experts, and gastronomes, offering a focused and business-oriented atmosphere
This two-day format allows the fair to maintain both accessibility and professional relevance, catering to a wide spectrum of participants while fostering meaningful industry connections.
Masterclasses and Expert Insights
One of the distinguishing features of 100% Champagne is its educational program, which includes masterclasses designed to deepen attendees’ understanding of the sparkling wine universe. These sessions cover a range of topics, such as:
Masterclass Blanc de Blancs – exploring the nuances of 100% Chardonnay champagnes
Masterclass Vintage – providing insights into exceptional year-specific releases
Trends in champagne production and sustainable vineyard practices
Tasting techniques and pairing suggestions for gastronomy
Attendees gain an in-depth look at both the tradition and innovation within the champagne industry. These experiences are led by top experts and winemakers, offering a rare opportunity to engage directly with the people behind some of the world’s finest bottles.
A Venue Tailored for Excellence
The MTC Center Munich, with its contemporary facilities and central location, serves as the ideal setting for this sophisticated event. Its spacious halls, modern amenities, and stylish ambiance provide a professional backdrop for tastings, workshops, and networking. Whether visiting for personal enjoyment or professional development, attendees can expect an environment that enhances both the educational and sensory aspects of the experience.
Networking and Industry Engagement
100% Champagne also acts as a hub for industry networking. On Monday, when the event is reserved for professionals, participants have the opportunity to:
Connect with leading champagne producers
Discuss business collaborations and distribution opportunities
Explore market trends and innovations in sparkling wine production
Gain firsthand insights from experts about consumer preferences and emerging varieties
This dedicated professional day ensures that the event is not only a celebration of champagne but also a meaningful forum for business and trade development.
The Allure of Champagne
At its core, 100% Champagne is about experiencing champagne at its finest. From rare vintages to acclaimed labels, the event emphasizes quality, authenticity, and the distinctive character of each sparkling wine. Visitors leave with more than just a taste of exquisite champagne they gain knowledge, inspiration, and an appreciation for the artistry and heritage behind every bottle.
By combining tastings, masterclasses, professional networking, and a luxurious venue, 100% Champagne has quickly established itself as a benchmark for champagne events in Europe. Whether you are a dedicated connoisseur, a wine trade professional, or simply curious about the world of sparkling wines, this Munich event promises a memorable and enriching experience.
PRO FachHANDEL
PRO FachHANDEL as a Key Meeting Point for Modern Beverage and Convenience Retail
PRO FachHANDEL is the leading trade fair for the German beverage and convenience retail industry, yet its relevance reaches far beyond a single sector. Each September, professionals from across the country gather to explore new market impulses, learn from innovators, and strengthen partnerships that shape the future of retail. What makes this event especially compelling is its ability to combine tradition with modern transformation: retailers, manufacturers, wholesalers, and startups come together in one dynamic space, turning the fair into a living reflection of where the market stands and where it is heading. The atmosphere is both business-oriented and inspiring, encouraging visitors to discover trends they can translate into actionable strategies. Organized by GES Großinkaufsring des Süßwaren- und Getränkehandels eG, the fair draws on the association’s long-standing expertise in bulk purchasing and trend development, ensuring that each edition remains relevant and forward-looking.
A Platform That Reflects the Changing Needs of Retailers
The core strength of PRO FachHANDEL lies in its diverse and highly specialized range of topics. Instead of offering a generic overview, it focuses on the essentials that matter most to beverage and convenience professionals: new product offerings, evolving consumer habits, and the services that support efficient retail operations. Exhibitors present everything from traditional beverage assortments to the latest confectionery and convenience products, allowing visitors to immerse themselves in a full-spectrum view of the market. The mix of established brands and ambitious newcomers makes the event particularly valuable, as it creates a natural bridge between experience and innovation. Attendees often highlight that the fair helps them not only discover new partners but also rethink everyday processes through the lens of current industry developments.
One of the most noticeable trends presented at the fair is the ongoing digitalization of specialist retail. Whether it concerns inventory automation, smart shelving, or digital customer engagement tools, retailers increasingly seek solutions that allow them to save time while maintaining flexibility. Sustainability is another topic that receives substantial attention. Modern packaging concepts, resource-efficient logistics, and environmentally responsible product strategies reflect the growing consumer demand for meaningful ecological choices. For many visitors, the fair becomes the place where abstract sustainability trends transform into practical ideas they can implement step by step.
Practical Areas That Help Retailers Make Better Decisions
Retailers attending PRO FachHANDEL often come with specific questions or challenges in mind. The fair offers accessible touchpoints to address those needs through a combination of expert talks, product showcases, and hands-on demonstrations. Exhibitors frequently focus on themes such as:
sustainable packaging and waste reduction methods
automated ordering tools and digital shelf management
innovative beverage concepts and new confectionery lines
These topics capture the industry’s shift toward efficiency, customer experience, and long-term ecological thinking. By exploring them in one place, retailers can form a more complete picture of what will shape their business in the coming years.
Spotlight on Innovation: The Newcomer Area and Its Creative Energy
More than any other zone, the “Newcomer Area” embodies the spirit of renewal that defines PRO FachHANDEL. Startups from the region showcase ideas that challenge traditional product categories and consumer expectations. Their presence injects a different kind of energy into the fair—one that blends entrepreneurial courage with fresh design and a willingness to experiment. Visitors often discover unusual craft spirits, non-alcoholic drink creations designed for wellness-oriented consumers, or inventive snack concepts that appeal to younger, trend-driven target groups. The opportunity to speak directly with founders turns this part of the fair into a space of genuine conversation and creative exchange.
Entrepreneurs benefit as well: meeting retailers face-to-face helps them understand market demands and fine-tune their product positioning. Many success stories in the beverage and convenience sector begin exactly at this point where a unique idea meets a retailer willing to test something new. The Newcomer Area not only encourages innovation but also creates a supportive ecosystem that makes emerging brands feel part of a larger professional community.
“Beer Live” as a Stage for Craftsmanship and Market Strategy
Another highlight that consistently draws attention is the “Beer Live” show. This special area celebrates the craft, tradition, and experimentation behind beer production. Breweries, importers, and national producers take the opportunity to present their latest specialties, ranging from classic varieties to bold new interpretations. Visitors can explore flavor profiles, brewing techniques, and product stories directly from the experts behind them.
To make the experience even richer, “Beer Live” also hosts discussions that go beyond the tasting glass. Experts address topics such as collaboration between breweries, new marketing approaches tailored to changing consumer preferences, and the challenge of standing out in a competitive beverage landscape. For many participants, these talks become a source of concrete ideas they can use when planning assortments or designing shelf concepts. The combination of sensory discovery and practical strategy gives “Beer Live” its distinctive character and ensures its popularity among retailers and beverage enthusiasts alike.
VINESSIO MUENCHEN
The Vinessio Wine Fair Munich is a premier event for wine enthusiasts and industry professionals, held annually at the Kulturhalle Zenith in Munich. This historic venue, originally built in the 1910s as an industrial facility, has transitioned from a production site for armaments to a versatile space that hosts a wide range of events, including concerts, trade fairs, and cultural gatherings. Its striking architecture and unique ambiance make it a popular location for diverse events, providing a fitting backdrop for the Vinessio Wine Fair.
Since its inception in 2007, the Vinessio Wine Fair has become a key fixture in the wine calendar. Typically held in March, the fair is organized by Assessio GmbH, a company with extensive experience in managing trade fairs and events. Assessio GmbH also organizes Vinessio fairs in Fürth and Fürstenfeldbruck, broadening its influence in the wine industry. The Munich event, in particular, plays a significant role in showcasing the region as a top destination for wine lovers.
The fair offers visitors the chance to explore a rich variety of wines, spirits, and delicacies from both local and international producers. With a focus on providing a direct connection between producers and consumers, the event allows attendees to taste, compare, and purchase wines on-site. This direct interaction enriches the experience, offering a deeper understanding of the products and their origins.
A notable feature of the Vinessio Wine Fair Munich is its emphasis on sustainable and biodynamic wines. This commitment to environmentally responsible practices reflects the fair’s forward-thinking approach and aligns with contemporary consumer preferences. By highlighting these wines, the fair supports the broader movement towards sustainable viticulture and encourages responsible consumption.
In essence, the Vinessio Wine Fair Munich is an essential event for anyone passionate about wine. It provides a comprehensive platform for discovering high-quality wines, learning about industry trends, and engaging with producers. The fair’s combination of historical charm and modern sophistication makes it a standout event in the wine world, offering an enriching experience for both seasoned connoisseurs and newcomers alike.
FORUM VINI
Every November, wine enthusiasts from across Germany and beyond gather for Forum Vini, the most significant and largest wine fair in Southern Germany. Held annually, this event offers a unique opportunity for wine lovers to indulge in their passion and explore a diverse range of wines and culinary delights over a weekend dedicated to the art of wine.
Forum Vini stands out for its comprehensive and engaging format, which brings together producers, specialized dealers, and importers. This dynamic fair is not just a showcase but a celebration of wine culture. The event features an impressive array of wine presentations, including entire regions and countries, providing a global perspective on wine production and innovation.
One of the highlights of Forum Vini is its focused approach to wine enjoyment. Attendees can participate in a variety of interesting wine seminars led by experts in the field. These seminars cover a broad spectrum of topics, from tasting techniques to the nuances of different wine regions, offering valuable insights and deepening the knowledge of both novices and seasoned connoisseurs.
The fair also boasts a large special tasting zone where visitors can sample an extensive selection of wines from numerous exhibitors. This tasting area is designed to provide a rich sensory experience, allowing guests to explore and compare a wide range of wines in one convenient location. Additionally, several joint stands represent entire wine regions, creating an immersive experience where visitors can sample and learn about the specialties of various wine-producing areas.
Forum Vini is more than just a wine fair; it's an event that combines pleasure with education. The fair's layout and programming ensure that visitors are not only entertained but also engaged and inspired. From discovering new favorites to gaining expert knowledge, Forum Vini provides a comprehensive wine experience that caters to all levels of interest.
As Southern Germany's premier wine event, Forum Vini continues to attract a diverse crowd, uniting wine lovers and industry professionals in a celebration of viticulture. Its commitment to offering both enjoyment and educational value makes it a standout event in the wine fair calendar.
For those looking to immerse themselves in the world of wine, Forum Vini is the ultimate destination. Each November, this grand event offers a weekend of exquisite wines, insightful seminars, and the chance to connect with the global wine community, making it a must-attend for anyone passionate about the world of wine.
