SportsBoating, Sailing & Water Sports Eventos en Cape Town
About Surf Expo Africa
SURF EXPO AFRICA: Africa’s All-Ocean Sport and Beach Lifestyle Trade Show
SURF EXPO AFRICA is not just another trade event it’s a pioneering moment for the continent’s ocean sport and beach lifestyle industries. Taking place in the coastal heart of Cape Town, this groundbreaking expo is Africa’s first dedicated platform where local brands, international buyers, lifestyle enthusiasts, and global distributors converge to celebrate all things surf, sea, and sun.
Whether you're a business owner looking to enter new markets, a retailer in search of fresh products, or simply passionate about the culture that surrounds the ocean, SURF EXPO AFRICA provides the perfect wave to ride into the future of coastal living.
A New Chapter for African Ocean and Beach Industries
For decades, Africa's coastline has inspired surf culture, adventure tourism, and marine industries but there hasn’t been a unified event that reflects the full scope of these passions. SURF EXPO AFRICA changes that. It is the first trade-focused showcase in Africa that brings together surfing, ocean sports, fashion, equipment, and lifestyle under one roof.
What makes this event especially unique is its inclusive and collaborative format. It's not just about selling products it’s about forging industry bonds, discovering the potential of African coastal brands, and positioning the continent as a powerhouse in the global beach lifestyle economy.
What to Expect at SURF EXPO AFRICA
As a multifaceted trade expo, the event has something for everyone in the ocean sport and beach lifestyle ecosystem. With a vibrant exhibition floor, dynamic presentations, and curated experiences, attendees will gain exposure to an evolving industry.
Here’s what you can expect from the show:
A wide variety of beach and ocean lifestyle brands, both established and emerging
Apparel, gear, and hardgoods from surfing, kitesurfing, stand-up paddling, diving, and beachwear sectors
Networking events to connect local manufacturers with international buyers
Live demonstrations and interactive sessions for testing new equipment and tech
Seminars and speaker panels hosted by thought leaders, athletes, and business innovators
Who Attends SURF EXPO AFRICA?
The diversity of attendees is one of the expo’s major strengths. It’s a melting pot of commercial ambition, cultural connection, and shared passion for the ocean.
Attendees include:
Local and international retailers exploring Africa’s product offerings
Distributors looking for the next big beachwear or water sport trend
Manufacturers and designers of lifestyle apparel and surf gear
Buyers and resellers seeking exclusive distribution deals
Athletes and ocean sports professionals who shape product performance
Tourism and hospitality operators inspired by beach lifestyle integration
SURF EXPO AFRICA is more than a show it’s where industry ecosystems are built.
Key Features That Make This Expo Stand Out
Unlike conventional trade shows, SURF EXPO AFRICA is infused with energy, entertainment, and cultural relevance. It doesn’t just showcase products; it celebrates a lifestyle.
The Event Includes:
Fashion Shows
Showcasing the latest in beachwear, surf apparel, and activewear trends from across Africa and beyond.
Live Demonstrations
From surfboards and wetsuits to accessories and safety gear, see and try products in action.
Educational Seminars
Hosted by industry veterans, covering everything from sustainable materials to building a surf brand.
Networking Mixers
Structured and informal opportunities to meet potential partners, clients, and collaborators.
Guest Speakers
Including world-class athletes, brand founders, and thought leaders in the ocean economy.
Why SURF EXPO AFRICA Matters
Africa is home to thousands of kilometers of coastline, rich cultural narratives, and a growing youth market eager for authentic and accessible ocean-centric lifestyles. Until now, the continent lacked a focused, high-level platform for the ocean sport industry to evolve, export, and engage.
SURF EXPO AFRICA acts as that essential catalyst. It fosters relationships between international buyers and African manufacturers, connects regional players with global trends, and champions African excellence on a global stage.
This is more than an event it’s a statement: Africa is ready to lead in ocean-inspired industries.
Opportunities for Growth, Investment, and Innovation
For businesses, SURF EXPO AFRICA offers strategic value on multiple levels. It’s an entry point into African markets for international investors and an international launchpad for African brands. As the global demand for ocean and beach products continues to grow, early engagement with this ecosystem could prove transformative.
Top Reasons to Participate:
Access to a fast-growing, youth-driven market
Explore new distribution channels across Africa and abroad
Discover sustainable and locally-produced innovations
Position your brand in a high-visibility, culture-rich environment
Be part of shaping the future of ocean sport commerce in Africa
SURF EXPO AFRICA is not just a first-of-its-kind event it’s a visionary leap forward for Africa’s place in the global ocean sport and beach lifestyle conversation. In uniting industry professionals, passionate communities, and cutting-edge brands, the expo creates a powerful space for growth, collaboration, and celebration.
Whether you are a local entrepreneur, an international buyer, a gear designer, or simply someone who believes in the future of African coastal culture, this is where you belong.
World Travel Market Africa
World Travel Market (WTM) es reconocida por ofrecer los principales eventos mundiales para la industria del turismo. Uno de los eventos clave de su cartera es WTM Africa, que se lanzó en 2014 para ofrecer las ventajas y oportunidades de su amplia experiencia en el sector a los profesionales de la región africana. Celebrada en Ciudad del Cabo (Sudáfrica), WTM Africa atrae a unos 5000 profesionales de la industria del turismo, lo que la convierte en la principal exposición B2B de África para los mercados turísticos entrantes y salientes.
Como reflejo del éxito de los principales eventos de WTM en Londres y del Arabian Travel Market de Dubái, WTM Africa combina una fórmula bien establecida de compradores invitados, cobertura mediática, reuniones programadas con antelación, networking in situ, eventos nocturnos y visitantes exclusivos del sector turístico. Esta poderosa combinación garantiza que el evento no solo facilite importantes conexiones comerciales, sino que también ofrezca una plataforma para aprender y debatir sobre las últimas tendencias e innovaciones en materia de turismo.
Más allá del evento en sí, WTM Africa continúa apoyando a los profesionales del turismo de la región durante todo el año. Proporciona acceso durante todo el año a herramientas para establecer contactos, las últimas noticias del sector, las tendencias y las tecnologías de todo el mundo. Este compromiso continuo ayuda a los actores del sector en África a mantenerse a la vanguardia del panorama turístico mundial, lo que les permite seguir siendo competitivos y conscientes de los cambios que están configurando el mercado.
WTM Africa ocupa una posición única debido a su combinación de alcance global y enfoque regional. Al aprovechar sus vastas redes industriales, el evento crea valiosas oportunidades comerciales y personales para todos los participantes. Garantiza que los clientes reciban contactos de calidad, contenido relevante y acceso a comunidades que ayudan a fomentar relaciones comerciales a largo plazo y promover el éxito comercial. A través de su combinación estratégica de interacciones cara a cara y soporte digital continuo, WTM Africa desempeña un papel integral en el fortalecimiento del lugar de África en la industria turística mundial
