Horex Kazakhstan – Central Asia’s Premier Trade Fair for Hospitality and Retail
Since its establishment in 2005, Horex Kazakhstan has become one of the leading international trade fairs in Central Asia, catering to the hotel, restaurant, and supermarket sectors. Held annually in early November at the Atakent International Exhibition Centre in Almaty, the event attracts hospitality professionals, business owners, and industry experts from across the region. Organized by Iteca Almaty, Horex Kazakhstan combines a high-quality exhibition environment with business networking opportunities, making it an essential platform for discovering trends, innovations, and practical solutions in hospitality and retail.
The Atakent Centre provides a modern, flexible infrastructure capable of hosting large-scale international events. Its extensive facilities accommodate multiple exhibition zones, conference spaces, and demonstration areas, allowing exhibitors to present their products and services in an engaging and professional setting.
Specialized Segments for Targeted Industry Insights
Horex Kazakhstan is structured into three specialized segments: hotel, restaurant, and supermarket. This division allows attendees to focus on solutions specific to their sector while ensuring that all facets of the hospitality and retail industry are represented.
Hotel Segment
The hotel segment covers a wide spectrum of offerings, from large-scale design and construction projects to detailed operational solutions. Exhibitors present:
High-quality furniture and interior design concepts
Kitchen process equipment and catering systems
Modern automation and security solutions
Entertainment and guest experience technologies
Wellness and comfort-oriented innovations
This segment caters to hoteliers seeking to enhance operational efficiency, improve guest satisfaction, and implement innovative design solutions.
Restaurant Segment
For restaurants, bakeries, and pastry shops, the restaurant segment offers resources aimed at enhancing culinary operations, aesthetics, and service efficiency. Highlights include:
Innovative fast-food and catering systems
Coffee preparation technologies and bar equipment
Tableware and decorative elements for aesthetic dining experiences
Interior design and ambient solutions for diverse dining concepts
By integrating both functional equipment and design innovation, this segment supports restaurants in elevating both their service quality and customer experience.
Supermarket Segment
The supermarket segment focuses on retail efficiency and customer engagement, presenting a wide range of technological and operational solutions. Key offerings include:
Advanced cash registers, weighing scales, and POS systems
Automation solutions for inventory and operational management
Attractive display and refrigeration units for product presentation
Professional attire and ergonomic solutions for staff
This segment enables retailers to optimize store performance, improve workflow, and create an appealing shopping environment for customers.
Connecting Professionals and Driving Industry Growth
Horex Kazakhstan serves as a vibrant platform for networking and collaboration. By bringing together suppliers, manufacturers, and industry leaders from the hospitality and retail sectors, the event fosters business development, partnerships, and knowledge exchange. Exhibitors benefit from exposure to a diverse audience of buyers and decision-makers, while attendees gain access to innovative solutions and expert insights that can enhance their operations.
Advancing Hospitality and Retail in Central Asia
In conclusion, Horex Kazakhstan is more than a trade fair it is a hub for innovation, networking, and professional development in Central Asia’s hospitality and retail industries. Its comprehensive coverage of hotels, restaurants, and supermarkets, combined with modern facilities and targeted programming, makes it an indispensable event for industry professionals seeking the latest trends, technologies, and business opportunities.
By supporting knowledge exchange, product innovation, and market connections, Horex Kazakhstan actively contributes to the growth and modernization of hospitality and retail across the region.








