BabyExpo 2026

BabyExpo Vienna: Austria’s Premier Fair for Expectant Parents and Young Families

BabyExpo has firmly established itself as the leading public trade fair for expectant parents and young families in Austria. Held annually at the Wiener Stadthalle, one of the country’s largest and most modern event venues, the fair attracts thousands of visitors eager to explore the latest products, trends, and innovations in the baby and toddler industry. Founded in 2001 and organized by bco GmbH, BabyExpo has grown into the most significant family-focused event in Austria, offering a comprehensive experience that combines education, entertainment, and shopping.

As a unique platform, BabyExpo is designed not only for parents-to-be but also for young families seeking guidance and inspiration for every stage of early parenthood. The fair serves as a hub where industry experts, product innovators, and service providers showcase their offerings, enabling visitors to make informed choices for their children and family life.

Seasonal Editions for Year-Round Engagement

The BabyExpo takes place in two editions to address the diverse needs of families throughout the year:

Summer Edition: BabyExpo Vienna – Held at the Wiener Stadthalle, this edition features a wide range of exhibitors and activities for expectant parents and families.

Winter Edition: BabyExpo Wiener Neustadt – Organized in the winter season, it allows families to discover new products and trends in a seasonal context, maintaining year-round engagement.

This biannual approach ensures that parents can stay informed about the latest developments in baby care and early childhood products, whether they are preparing for a newborn or navigating the early years of parenthood.

Exhibitors and Offerings

BabyExpo covers a broad spectrum of products and services, reflecting the evolving needs of modern families. Key focus areas include:

• Baby Care and Essentials – Strollers, car seats, diapers, feeding equipment, and nursery furniture

Clothing and Textiles – Apparel for newborns, toddlers, and expectant mothers, as well as bedding and home textiles

Health and Safety – Products supporting child safety, wellness, and development

Mobility and Housing Solutions – Innovations for transportation, living spaces, and family-friendly home design

Leisure and Education – Toys, books, e-learning tools, and activity solutions for early childhood

Services for Parents – Guidance on lifestyle adjustments, family planning, and long-term life course considerations

The fair emphasizes both short-term needs and long-term planning, offering parents tools and advice to reorganize and redesign their lives in response to the new challenges of parenthood.

Expert Advice and Interactive Experiences

A distinguishing feature of BabyExpo is its focus on education and professional guidance. Visitors can attend presentations, workshops, and consultations conducted by specialists in pediatric care, early childhood development, and family wellness. These sessions provide valuable insights into product selection, safety standards, and healthy parenting practices.

In addition to expert advice, BabyExpo delivers an entertaining and engaging experience for the entire family. Activities are designed to keep children entertained while parents explore products and services, ensuring that the visit is enjoyable and informative for all ages.

Supporting Parents Through Every Stage

The BabyExpo goes beyond a conventional trade fair by addressing the comprehensive needs of young families. It acts as a central platform where visitors can explore innovations in baby products, receive guidance on lifestyle adjustments, and make informed decisions about the well-being of their children. From housing and mobility solutions to education and leisure products, the fair covers every aspect of early family life.

A Key Event for Families in Austria

In summary, the BabyExpo at Wiener Stadthalle is Austria’s leading event for expectant parents and young families. By offering insights into the latest trends and innovations in the baby industry, professional guidance from experts, and interactive experiences for the whole family, BabyExpo provides a comprehensive and enjoyable platform for visitors to prepare for parenthood and navigate early family life with confidence.